Senior Brand Manager Job DescriptionAbout CityMall:CityMall is a community commerce platform focused on 500 million new to internet users, collectively referred to as Bharat. As a horizontal e-commerce player, CityMall focusses on categories including Grocery, FMCG Goods, Electronics, Apparel, Household Items & General Merchandise.Bharat consumers are untouched by traditional E-commerce with large players like Flipkart Grofers & Big Basket largely operating in the tier-1 & metropolitan cities of India and focusing on relatively premium households. Key bottlenecks for penetrating Bharat households are lack of trust, lack of familiarity to browse & purchase online, low average order value (which makes economic viability a challenge for the platforms), and lack of online credit channels (which neighborhood stores offer).CityMall is a highly effective channel to serve these consumers through a layer of "Community Leaders". Community Leaders act as Social & Geographical connectors between end consumers and CityMall. They help us in acquiring customers, doing sales and marketing to retain our users as well as doing the last mile logistics in their communities - making the community led model more suitable for small towns, cities and villages.Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, CityMall aims to create several thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat.CityMall is backed by Top tier VCs like General Catalyst, Jungle Ventures, Elevation Capital, Norwest & Accel Partners. Your Impact And Growth

• Opportunity to work with one of the fastest growing start-ups in the country
• You'll get to work on a wide range of projects, using latest technologies, working with a tightly knit team of talented individuals
• You'll be part of a small/impactful team trying to solve new and challenging engineering problems while building systems that impact real lives.
• We have a very inclusive culture and are always open to newer and better ways to solve problems. You'll be able to contribute to the decision-making process from the very beginning.

Role: Senior Brand Custodian of the brand and driving key actions around building the brand.

• Translating brand elements into plans and go-to-market strategies
• Own the consumer & community partner and driving the creative strategy to creative development for an impactful communication
• Creating the most impactful communication strategy and owning the media planning & buying for the communication, along with PR
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Own the consumer and partner insight mining and monitor market trends, research consumer markets and competitors' activities
• Oversee new and ongoing marketing and advertising activities
• Devise innovative growth strategies.
• Creating and developing a strategic long-term plan for consumer wins
• Collaborating with key stakeholders within marketing, from category, supply chain, and other teams to drive impact across the organization.

Skills Required

• Media planning
• Social Media Marketing
• PR
• Market Research
• MBA from Tier 1 college
• 5-7 years of experience in Brand marketing

(ref:iimjobs.com)