CityMall

citymall.live

Citymall is an e-commerce platform focused on 500 million new to internet users living in small cities, towns, and villages in India. Backed by top-tier VCs like General Catalyst, Elevation, Accel, and Waterbridge, Citymall deals in grocery, packaged FMCG, electronics, and fashion categories. So far, e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this are lack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), and lack of credit in online channels (which neighborhood stores offer). We at Citymall are trying to solve this problem for Bharat. Citymall is a highly efficient channel to serve these consumers through "community leaders." They are the "social" and "geographical" connectors between end consumers and Citymall. They help us in customer acquisition, localized sales, and marketing to capture customers' share of wallet.