Product Marketing & Growth Lead

Wordsmith AI

Wordsmith AI

Marketing & Communications, Product, Sales & Business Development
Edinburgh, UK · New York, NY, USA
Posted on Apr 23, 2025

Help define and dominate a new category. Turn product into pipeline and GTM strategy into reality.

We’re looking for a founding product marketing & growth lead to turn use cases into momentum, and momentum into measurable pipeline.

You’ll take our product—trusted by some of the world’s most progressive legal teams—and build the engine that gets it in front of the right people, with the right message, at the right time.

You’ll own:

  • Positioning and messaging across key personas and use cases

  • End-to-end campaign execution: email, content, webinars, paid, LinkedIn

  • Product marketing for new launches, landing pages, and case studies

  • SQL and pipeline contribution from marketing-generated channels

  • Sales enablement assets that drive conversions

  • Early marketing ops (what works, how we measure, and how we scale)

This is a hands-on, high-impact role. You’ll work directly with the CEO and sales team. You’ll build the system that connects product, marketing, and sales into one tight loop. And you’ll help shape how a new category—Legal Enablement—is built from the ground up.