About Wonder

Everything’s on the menu at Wonder. Except compromise.

The Wonder app is the premiere platform to feed every craving, all in one order. Our 25+ award-winning restaurant partners span every cuisine you can think of, from Greek to Thai, and come from the minds of the best chefs in the industry—Bobby Flay, José Andrés, Marcus Samuelsson, and more.

And our diners don’t have to choose just one: they can mix and match dishes from as many Made by Wonder restaurants as they’d like, or order from neighborhood gems near them. Everything is made to order at our brick-and-mortar locations across the East Coast and delivered fast and free, and more locations are opening every week.

The best in the business are coming to Wonder, working every day to make us the destination for every mealtime moment. Join a team of technology, culinary, and logistics pioneers, backed by top-tier venture capitalists, and help us make great food more accessible.

About The Opportunity

Wonder is scaling at an extraordinary pace, opening roughly 100 new store locations in 2026 alone, with that number doubling year over year. To fuel that growth, we need a creative and analytically-minded Recruitment Marketing Manager who can help build and execute candidate acquisition strategies that match our velocity. This role reports into our Talent Acquisition Programs & Enablement team, bridging data-driven programmatic advertising, employer brand storytelling, and on-the-ground recruitment marketing enablement, while supporting our full recruiting teams’ needs from a marketing lens.

This role owns the full top-of-funnel candidate acquisition strategy — spanning media planning, programmatic job advertising, and creative asset development — while leading our Employee Value Proposition (EVP) workstream to help us better attract talent. The ideal candidate is equally comfortable helping shape strategy and executing, serving as a hands-on operator and internal consultant to our managers and recruiters, ensuring every dollar spent and every piece of content deployed drives measurable hiring outcomes.

The Impact You Will Make

1. Programmatic Job Advertising, Paid Media & Organic Strategies

• Own and optimize the end-to-end relationship with Appcast, our programmatic job advertising vendor, ensuring campaigns are continuously tuned to performance data and hiring velocity targets.

• Manage job ad spend across programmatic channels including Meta (Facebook) brand ads and, as the roadmap matures, paid search advertising, setting bid strategies, audience targeting, and budget allocation.

• Generate and present insights for campaign dashboards that track cost-per-applicant, cost-per-hire, source quality, and conversion rates across all paid channels; translate these insights into actionable optimization recommendations.

• Partner with TA counterparts to ensure Applicant Tracking System (ATS) data flows accurately back into media reporting so attribution is clean and reliable.

• Manage our Talent Community Program to help nurture warm leads for key groups across all of Wonder’s brands.

2. Indeed Strategy & Hiring Event Management

• Serve as the primary manager of Wonder's Indeed presence, overseeing sponsored job postings (managed through Appcast) and directly owning Indeed Hiring Events for hourly and frontline roles.

• Identify when to deploy brand advertising (for longer-horizon pipelines) versus immediate-response tactics like hiring events, and advise hiring partners accordingly.

3. Recruitment Marketing Collateral

• Partner with our internal creative team to maintain a comprehensive Recruitment Marketing Toolkit to support our field and corporate recruitment teams.

• Translate hiring strategy into manager-facing resources including job posting templates, social media content, local hiring event guides, candidate messaging frameworks, and in-store recruiting materials.

• Maintain and regularly refresh the toolkit as brand guidelines, market conditions, and hiring needs evolve, ensuring our teams always have current, on-brand assets.

• Act as the subject matter expert and go-to resource for field leaders with questions about local recruitment marketing execution.

4. Employee Value Proposition (EVP) Development

• Lead the foundational research and framework development for Wonder's EVP — identifying what current and prospective employees value most about working here across corporate and hourly populations.

• Translate EVP findings into a strategic framework that informs candidate messaging, job advertising creative, career site content, and long-term employer brand investments.

• Partner with cross-functional teams to ensure the EVP is consistent with the internal employee experience and external brand voice.

5. Analytics, Reporting & Strategic Insights

• Own recruitment marketing analytics, in partnership with our people analytics team, across all channels — programmatic, paid social, Indeed, and earned media — building a single source of truth for performance reporting.

• Deliver regular reporting to TA leadership with insights on channel ROI, pipeline health, and campaign performance relative to hiring goals.

• Identify trends in applicant behavior, market conditions, and competitive positioning; proactively bring forward data-backed recommendations to optimize the acquisition strategy.

• Partner with TA Operations to define tracking standards, UTM structures, and reporting cadences that enable accurate cross-channel attribution.

• Use data to model future budget needs as the business scales, projecting spend requirements for new store openings and providing cost forecasts for planning cycles.

What You Bring to the Table

• 3–6 years of experience in recruitment marketing, talent acquisition, or performance marketing, with a clear track record of managing paid media and programmatic job advertising at scale.

• Hands-on experience with programmatic recruitment advertising platforms (Appcast, Joveo, Pandologic, or equivalent) and major job boards including Indeed, LinkedIn, and Meta.

• Strong analytical mindset with the ability to interpret media performance data, identify optimization opportunities, and present clear recommendations to non-technical stakeholders.

• Demonstrated experience managing multiple concurrent projects with competing deadlines; you are a natural project manager who keeps things moving without missing a beat.

• Experience developing or contributing to employer brand and EVP initiatives, including research, messaging frameworks, and creative briefs.

• Proficiency in performance reporting tools (Excel/Google Sheets required; Tableau, Looker, or equivalent BI tools a strong plus).

• Excellent written communication skills. You can distill complex data into crisp narratives and write clear, compelling candidate-facing and manager-facing content.

• Experience working with creative teams: you know how to write a good brief, give useful feedback, and move a project to completion without micromanaging.

• Comfort operating in a fast-paced, high-growth environment where priorities shift and urgency is the norm

(Optional) Got These? Even Better

• Experience supporting multi-unit, franchise, or QSR (quick service restaurant) hiring at scale.

• Familiarity with Paradox or similar applicant tracking systems and how they integrate with job distribution and tracking.

• Experience standing up Indeed Hiring Events or similar event-based recruiting programs for high-volume hourly roles.

Salary: $128,00 - $135,500 per year

Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you.

#LI-Hybrid

Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.

Benefits

We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.

A Final Note

At Wonder, we believe that in order to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you.

We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.