Field Marketing Programs Manager
Verta
Business Area:
MarketingSeniority Level:
Mid-Senior levelJob Description:
At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s largest enterprises.
The Field Marketing Programs Manager is aligned to the GEO BDR/ISR sales leaders and is responsible for supporting the team to increase MQL conversion and account engagement in marketing activities to drive new logo pipeline. The role reports directly to the SVP Field Marketing & Operations with alignment to key stakeholders across marketing , including Field Marketing, Demand Gen and Event to drive success in campaigns.
As a Field Marketing Program Manager, you will...
Align with the BDR / ISR leader and team to support goals such as BDR increase of MQL to meeting conversion and ISR customer engagement, and pipeline build in their target accounts
Maintain a close partnership with key stakeholders - Demand Gen, Field Marketing and Events - to know the marketing plan and actions needed
Build an action plan leveraging the marketing plan to to drive customer engagement & results
Develop outreach campaigns with ISRs to drive success in the marketing plan and pipeline development
Drive follow-up actions with BDRs, including pre-brief programs
Ensure the team has the resources they need for success
Keep a daily pulse on the Demand Funnel and Pipeline to drive BDR and ISR actions
Communicate status, results, highlights and insights to marketing stakeholders regularly
We're excited about you if you have...
5 + yearsof experience in marketing aligned to sales
AS/BA in Marketing preferred; will consider related areas of experience
Understanding of the marketing mix of lead gen programs and events, and how to build an action plan from engagement to results
Experience in a high-performing, fast-paced environment with ability to manage multiple activities at once
Experience working with Sales Development Reps, Business Development Reps, &/or Inside Sales to drive engagement and pipeline growth
Operational excellence
Ability to work independently, follow processes and meet or exceed deadlines
Collaborative in remote team environment
What you can expect from us:
Generous PTO Policy
Support work life balance with Unplugged Days
Flexible WFH Policy
Mental & Physical Wellness programs
Phone and Internet Reimbursement program
Access to Continued Career Development
Comprehensive Benefits and Competitive Packages
Employee Resource Groups
EEO/VEVRAA
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