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Senior B2B Digital Campaign Manager



Washington, DC, USA
Posted on Friday, October 20, 2023

Meet Upside

We created Upside to transform brick and mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cash back than any other product, and hundreds of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce runs through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and towards important sustainability initiatives. Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we’ve had on the people and businesses we work with.

About the job

Upside is looking for a high-caliber digital marketer with significant success in digital campaign management. On this growing, fast-paced marketing team, you will be responsible for developing and leading the successful implementation of digital campaigns across Retail sub-verticals. The goal of this role is to build a solid pipeline for our sales teams.

What you’ll do:

  • Develop digital strategy and campaigns from the ground up to help drive pipeline and revenue through new merchant acquisition in order to meet or exceed revenue and pipeline targets.
  • Run paid media campaigns across multiple channels including traditional, search, programmatic, direct, broadcast, paid social, etc. Find opportunities to work with industry trade groups/ publishers to expand the top of the funnel.
  • Responsible for performance and optimization of all digital campaigns. Appropriately allocate and manage the budget across various campaigns and channels to ensure efficient return on investment.
  • Support Head of Demand Generation and other counterparts in demand gen team such as field marketing and ABM in implementing, evaluating, and optimizing digital marketing campaigns.
  • Ensure no lead is left behind by automating email campaigns that target the right personas and audiences, provide the right content at the right time and build relationships with prospects.
  • Solve for all steps of the acquisition funnel methodically. Initially focusing mainly on the middle and bottom of the funnel and then expanding to full funnel.
  • Partner closely with Sales to ensure a seamless lead handoff that sets them up to successfully close the deal.
  • Collaborate on high level strategy for the email marketing channel including overall calendar, campaign design, audience segmentation, AB testing, and pipeline reporting.
  • Collaborate with cross-functional teams, including designers, copywriters, and developers, to build campaign assets.
  • Partner with the Content team, Marketing Ops and the agency to take a performance-based, analytical approach to drive an optimal LTV/CAC ratio (i.e., which programs drive the most MQLs, which content generates the most traction, which channels to leverage when and why, etc.).
  • Leverage relevant tools and systems (e.g., Salesforce, Hubspot, Outreach, Instapage etc.) to develop an infrastructure that enables sound campaign decision-making.

What you need:

  • 8+ years of Demand Generation, Campaigns or Integrated Marketing experience, ideally in a fast-paced, start-up environment.
  • Expert level understanding of email, publisher programs, display ads, search, paid social, events and other channels that generate attributable leads.
  • Consistent Track record delivering coordinated marketing programs on both a strategic and tactical level.
  • Experience implementing creative and digital strategies with the latest technologies.
  • Deep understanding of funnel measures and how those translate to reaching initiative and business targets.
  • Excellent quantitative marketing skills with a successful track record of using data and analytics (CAC, CTR, open rate, etc.) to improve conversion through the funnel by experimenting, then scaling.
  • A deeply quantitative problem solver who is able to articulate their strategy, plan and rationale through outstanding communication and presentation skills.
  • Significant experience with relevant technologies (e.g. HubSpot, Salesforce, Looker) and a playbook for building a highly-effective demand generation marketing stack.
  • Ability to supervise project related budgets and track and monitor campaign performance and spend.
  • Strong program management skills required.
  • Enterprise software, SaaS and/or B2B marketing experience required.

The fine print:

  • Location: This role is a hybrid role and required to work from our San Francisco office 2 days/week.
  • Notice to recruiters and placement agencies: This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

At Upside, we believe that diversity drives innovation. Our differences are what makes us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here. Come join us!