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Senior Field Marketing Manager, Merchant Events



Administration, Marketing & Communications
Posted on Tuesday, September 5, 2023

Meet Upside

We created Upside to help communities thrive! Our retail technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cash back than any other product, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our local retailers, the consumers they serve, and towards important sustainability initiatives.

Upside was named on Deloitte's 2021 & 2022 list of Fastest Growing 500 Tech Companies and #308 in Inc.’s America’s fastest growing private companies of 2022. Upside’s Series D funding round was led by General Catalyst with a $1.5 billion valuation in March 2022. Other notable investors include Bessemer Ventures and Formation8.

Our mission, values, and commitment to inclusivity guide our team of 400 people worldwide, and the quality of our culture is reflected in the impact we’ve had on communities nationwide. But don’t just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, and was named a Top Workplace for Perks & Culture by The Muse.

Meet the Marketing Team:

The Upside Marketing Team is made up of hardworking writers, data enthusiasts, designers, and storytellers with a diverse set of backgrounds and experiences! This position sits within the merchant marketing team and works alongside our communications and content team, the design team, and the product marketing team to build compelling, data-driven campaigns.

About the Job:

Our Field Marketing team is looking for a skilled driver of B2B event-based marketing campaigns that will measurably grow our merchant network. The ideal candidate will have experience in planning and implementing successful in-person field marketing activities, inclusive of trade shows, and in order to help advance Enterprise business development initiatives. This will involve planning and preparing phases, ensuring smooth execution during each event, and conducting thorough analysis and post-event evaluation against Field Marketing goals.

What you’ll do:

  • Build and implement impactful marketing programs, including trade shows, conferences, and other events, using a data-driven approach
  • Own event scheduling and logistics including sponsorships, space configuration, booth location, budgeting, production schedule, inventory, planning meetings, invitations, F&B, A/V, marketing materials, venue sourcing and contract payments
  • Update and maintain trade show documents and presentations, including production schedules and supporting promotional materials and placements
  • Cultivate positive relationships with internal collaborators to improve opportunities for marketing promotion and sales engagements
  • Build relationships with vendors and associations to drive market penetration and brand positioning
  • Source and negotiate pricing with vendors such as trade show associations, onsite facilities, installations, hotels, caterers, A/V vendors, and shipping

What you need:

  • 6+ years of B2B marketing inclusive of event planning, budgeting, and trade shows (ideally GroceryShop, ShopTalk, FMI, or NRF)
  • Bachelor’s degree in Communications, Marketing, Hospitality or similar field
  • Proficiency in evolving campaigns based on performance data and comprehensive reports, feedback from sales, and industry and business knowledge
  • Exceptional customer service skills and ability to engage and educate diverse audiences
  • Ability to travel 25% for onsite event management and team gatherings

The fine print:

  • Location: This is a fully-remote role that may sit anywhere in the United States. You're welcome to work from our DC, Austin, Chicago or New York office if you're in-region!
  • Notice to recruiters and placement agencies: This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

At Upside, we believe that diversity drives innovation. Our differences are what makes us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here. Come join us!