<p><strong>Meet Upside</strong></p> <p><span style="font-weight:400;">We created Upside to help communities thrive! Our retail technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cash back than any other product, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our local retailers, the consumers they serve, and towards important sustainability initiatives.</span></p> <p><span style="font-weight:400;">Upside was named on Deloitte's 2021 &amp; 2022 list of Fastest Growing 500 Tech Companies and #308 in Inc.’s America’s fastest growing private companies of 2022. Upside’s Series D funding round was led by General Catalyst with a $1.5 billion valuation in March 2022. Other notable investors include Bessemer Ventures and Formation8.</span></p> <p><span style="font-weight:400;">Our mission, values, and commitment to inclusivity guide our team of more than 350 people worldwide, and the quality of our culture is reflected in the impact we’ve had on communities nationwide. But don’t just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, and was named a Top Workplace for Perks &amp; Culture by The Muse.</span></p> <p><strong>Meet the Growth Marketing Team:</strong></p> <p><span style="font-weight:400;">Our team is made up of innovative individuals passionate about growing the user base across fuel, restaurant, and grocery, and nurturing our existing customers. With a heavy emphasis on data and experimentation, we test performance across various channels, including radio, digital, and outstanding referral programs, which builds space for creativity and diverse ideas. Our team also owns the app user experience, crafting tens of millions of engaging and relevant emails, push notifications, and in-app messages each month to drive app usage. Our Marketing team is highly cross-functional in our effort to serve over 5M users and touch millions more through our marketing channels.</span></p> <p><strong>About the Job:</strong></p> <p><span style="font-weight:400;">Upside is in search of a Growth Marketing Manager to scale up user acquisition efforts so that we efficiently hit our growth goals. In this role, you will build and manage acquisition strategy across our current and future affiliate channel partnerships. You will manage our growing network of publishers, affiliates, and influencers, and work across multiple teams to increase user conversion rate. This is your opportunity to make an impact at a well-funded, rapidly growing startup.</span></p> <p><strong>What you’ll do:</strong></p> <ul> <li><span style="font-weight:400;">Monitor, grow, and accelerate user acquisition for all biddable platforms (Google, Meta, TikTok, Snap, Twitter, Reddit, &amp; ASA), affiliate channels, and future partnerships, inclusive of growth, granular reporting, and the onboarding of new platforms</span></li> <li><span style="font-weight:400;">Manage Upside’s relationships with partner sites/networks, including growing its network of affiliates, monitoring performance, handling affiliate questions or concerns, and affiliate prospecting.</span></li> <li><span style="font-weight:400;">Use a detailed, metrics-focused, and experimentation-led approach to draw insight from sophisticated marketing data that advises strategy and decision-making</span></li> <li><span style="font-weight:400;">Understand user value by channel and further spend optimization based on LTV/IRR metrics</span></li> <li><span style="font-weight:400;">Collaborate with finance, product, engineering, creative, and analytics teams to develop experiments, complete projects, and productize the most successful tactics</span></li> </ul> <p><strong>What you need:</strong></p> <ul> <li><span style="font-weight:400;">3+ years of in-house marketing experience, preferably at a B2C company</span></li> <li><span style="font-weight:400;">Ability to own problems, generate solutions, and independently create and implement a strategy (with support from the broader team) in a dynamic and fast-paced start-up environment</span></li> <li><span style="font-weight:400;">Strong analytics experience with Looker, Mixpanel, or similar tools, with shown success in experimenting, A/B testing, and using data and analytics to get results</span></li> <li><span style="font-weight:400;">Proven track record of growing digital channels with successful strategies</span></li> <li><span style="font-weight:400;">A positive, resilient, and focused work approach</span></li> </ul> <p><strong>The fine print:</strong></p> <ul> <li> <strong>Location:</strong><span style="font-weight:400;"> This role is a hybrid role and required to work from our NYC office 2 days/week.</span> </li> <li> <strong>Notice to recruiters and placement agencies:</strong><span style="font-weight:400;"> This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.</span> </li> </ul> <p><span style="font-weight:400;">At Upside, we believe that diversity drives innovation. Our differences are what makes us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here. Come join us!</span></p> <h6><span style="font-weight:400;">#LI-CO1</span></h6>