Marketing Operations Manager
TravelPerk
About Us
Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact.
We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.
Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.
At Perk, we’re driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from travel and SaaS, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team.
Visit www.perk.com to learn more.
About The Role
We’re looking for a customer-focused Marketing Operations Manager to join our Marketing Operations team — a hands-on, data-driven professional passionate about scalable automation and campaign excellence.
In this role, you’ll be our Customer.io specialist, owning the build, execution, and optimisation of lifecycle, retention, and expansion campaigns. You’ll play a key part in shaping our customer marketing and CRM strategy, ensuring every programme is automated, measurable, and driving meaningful impact across the customer journey.
What You Will Do
- Own end-to-end campaign execution in Customer.io — from setup and QA to deployment and reporting.
- Build and optimise automated retention and expansion journeys that deliver measurable customer value.
- Partner with Product Marketing to deliver product update messaging and related campaigns.
- Manage lead flow and data integrity across Customer.io, Salesforce, and the broader martech stack.
- Set up and manage webinar programmes, including integrations, automation workflows, and post-event follow-ups.
- Implement A/B testing, segmentation, and personalisation strategies to improve engagement and performance.
- Collaborate with Customer Marketing, Product Marketing, and Sales to deliver integrated, high-impact campaigns.
- Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.
- Support martech evolution by evaluating new tools, integrations, and process improvements.
What We are Looking For
- 3–5+ years of experience in marketing operations or campaign management within a B2B SaaS environment.
- Advanced proficiency in Customer.io, including automation logic, segmentation, workflows, and reporting.
- Strong working knowledge of Salesforce CRM, campaign objects, lead management, and data flows.
- Experience managing webinar or event automation tools (e.g., Zoom, ON24, GoToWebinar).
- Proven track record in building and refining retention programmes that drive measurable pipeline or revenue impact.
- Strong analytical mindset — comfortable interpreting and translating campaign performance into actions.
- Familiarity with key martech platforms, including:
- Marketing automation (Customer.io, Marketo, HubSpot)
- CRM (Salesforce)
- ABM / intent tools (6sense, Demandbase, RollWorks, etc.)
- Excellent communication, project management skills, and attention to detail.
- Collaborative, proactive, and able to thrive in a fast-paced SaaS environment.
Nice to Have
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Understanding of SaaS funnel metrics — from MQL to ARR — and how to align marketing activity to revenue outcomes.
What We Offer
- Receive competitive compensation and equity ownership in Perk
- Rest and recharge with our generous allocation of vacation days plus public holidays
- Take control of your physical health with your choice of private healthcare or a gym allowance
- Know that your loved ones are protected financially through your Life Insurance if the worst were to happen
- Join our unforgettable Perk events, including our spectacular annual summer party
- Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
- Make your money go further with our flexible compensation plan
- Focus on your family with 17 weeks’ paid parental leave during your child’s first year
- Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
- Broaden your horizons with up to 20 "Work from Anywhere" days per year
- Nurture your language skills with in real-life English, Spanish and Catalan lessons
- Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
- Let us help you move to one of our hubs with relocation support
How We Work
At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work.
For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.
Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal opportunity employer, which means you’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you.
Protect Yourself from Recruitment Scams
All official communication from Perk will always come from email addresses ending in @perk.com or @externalperk.com, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from Perk that seems suspicious, please do not respond. Forward it to security@perk.com, and we will confirm whether it is legitimate.