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Senior CRM Manager



Barcelona, Spain
Posted on Thursday, June 13, 2024

About Us

We're TravelPerk, a hyper-growth SaaS platform offering companies a one-stop-shop for booking, managing and reporting business travel.

Our aim is to revolutionise the $1.3 trillion business travel market by combining an unrivalled choice of travel options with a powerful booking and management platform and access to 24/7 customer support we’ve become the leading all-in-one travel management solution.

Founded in 2015 and headquartered in Barcelona, we’ve grown to over 1200 people in 9 offices across Europe and North America. In 2022 we became a ‘unicorn’ and in 2024 we raised $104 million in additional investment, with a total valuation of $1.4 billion.

We’ve been winning awards too. Since 2023, we’ve been voted one of the best places to work, one of the fastest-growing apps and tech companies, and a leading pioneer of business travel.

These are just some of the reasons why global brands like Wise, Red Bull, GetYourGuide, and Aesop trust us to supercharge their corporate travel.

The Role

We seek a Senior CRM Manager/CRM Director to establish the CRM function from the ground up. As the CRM Director, you will be instrumental in developing and implementing comprehensive strategies that enhance customer satisfaction and retention and drive revenue growth through effective monetization initiatives.

As the leader of CRM, you will have a holistic view of the customer lifecycle. You will collaborate with other customer-facing teams like Sales, Customer Care, and Product Marketing to deliver a coordinated approach to CRM strategies that drive business objectives."

What will you be doing?

  • CRM Strategy Development: Devise and implement a comprehensive CRM strategy to increase customer activation, engagement, and retention, prevent churn, and drive revenue. Collaborate with cross-functional teams to understand and incorporate their needs into the CRM strategy. Your strategy will also include customer onboarding and regular customer communications, like product updates or upsells.
  • Customer analysis: Analyze customer data to derive actionable insights that inform initiatives for the CRM strategy. Ensure accuracy and alignment of data definitions across stakeholders.
  • Segmentation and Targeting: Develop and refine customer segmentation strategies for targeted and personalized CRM campaigns. Leverage insights to tailor strategies accordingly.
  • Campaign Optimization: Work closely with other key departments, including Marketing, Product, and Sales, to integrate CRM data into their workflow
  • Customer Journey Mapping: Create and optimize customer journey maps to enhance the overall customer experience. Identify touchpoints for improvement and implement strategies to maximize customer satisfaction and retention.
  • Technology Integration: Evaluate, select, and integrate CRM tools and technologies to enhance overall efficiency and effectiveness. Stay abreast of industry trends and emerging technologies to ensure the company remains at the forefront of CRM innovation.
  • Performance Analytics: Establish key performance indicators (KPIs) for CRM initiatives and regularly report on the effectiveness of strategies. Utilize analytics to measure and optimize the impact of CRM efforts on revenue and customer retention.

What will you need to succeed?

  • Proven experience in CRM, ideally within the B2B or travel industry
  • Proven track record of driving revenue growth and improving customer retention through CRM initiatives
  • Strong analytical and problem-solving skills with the ability to translate data into actionable strategies
  • Excellent communication and collaboration skills to work effectively across teams
  • In-depth knowledge of CRM systems and best practices
  • Strong project management and organizational skills
  • Customer i.o, Salesforce, Zendesk, Marketo

Our Benefits

  • 💰 Competitive compensation, including equity in the company;
  • 🌴 Generous vacation days so you can rest and recharge;
  • 💊 Health perks such as private healthcare or gym allowance, depending on location;
  • 🧩 "Flexible compensation plan" to help you diversify and increase the net salary;
  • 🥳 Unforgettable TravelPerk events, including travel to one of our hubs;
  • 💙 A mental health support tool for your well-being;
  • 📒 Exponential growth opportunities;
  • 🫶 VolunteerPerk - We offer 16 paid hours per year that you can use to give back to society by volunteering for a charity of your choice.
  • 🌎 "Work from anywhere" in the world allowance of 20 working days per year.

How We Work & Values

Our Vision is for a world where TravelPerk is the platform for human connection in real life (IRL). We take an IRL-first approach to work, where our team works together in person 3 days a week. As such, this role requires you to be within commuting distance of our Barcelona hub. We fundamentally believe in meeting in real life to improve connectivity, productivity, and creativity, ultimately making us a great workplace.

At TravelPerk, we prioritise experience and potential over academic qualifications for this role. We believe that talent and ability aren't always reflected in formal credentials.

We provide relocation assistance for specific roles. Please specify your need for this in your application, and we will evaluate the possibility on a case-by-case basis. English is our official office language, so we request that resumes be submitted in English for effective communication.

TravelPerk is a global company with a diverse customer base—, and we want to ensure that the people behind our product reflect that. We're an equal opportunity employer, meaning you're welcome at TravelPerk regardless of your appearance, where you're from, or anything else that makes you.

You can check about our values here. We'll guide you through our culture and explain how it will underpin your success in this role.

Read more about our latest updates here.