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Outbound Prospecting: Execute a daily cadence of cold calls, emails, and LinkedIn outreach to reach decision-makers in previously mapped strategic accounts.
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Account Mapping: Investigate the structure of target companies, identify the right personas (maintenance managers, industrial directors, plant managers), and build a tailored entry strategy for each account.
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Interest Generation: Spark curiosity in prospects through consultative and personalized messaging, translating real industrial pain points into relevant conversations with Tractian.
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Lead Qualification: Perform initial qualification/diagnosis to understand the lead's pain points and whether they fit our Ideal Customer Profile (ICP).
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HubSpot Funnel Management: Maintain a strictly updated CRM, ensuring traceability of all interactions and the status of each lead in the sales funnel.
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Market Intelligence: Utilize tools such as Apollo, Lusha, and LinkedIn Sales Navigator to find the right decision-makers and map strategic accounts.
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Collaboration with AEs: Work in sync with Account Executives to ensure an effective hand-off and provide strategic context for each scheduled opportunity.
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Exceeding Targets: Hit and exceed monthly quotas, leveraging outbound prospecting as a key driver to achieve these goals.
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Representing the Company: Attend industry events, identifying opportunities for business expansion.