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Analyze product usage data (PostHog, Amplitude, Heap, etc.) to identify friction points, adoption drivers, and opportunities for deeper engagementEvaluate the success of product launches, highlighting where adoption or sales fell short and proposing next steps.
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Run customer research initiatives (interviews, surveys, journey mapping) to validate assumptions and uncover adoption barriers.
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Develop and deliver customer training programs in partnership with Customer Success and Product, helping users understand and adopt key product features.
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Partner with Product, Engineering, and CS to translate behavioral data and customer feedback into adoption strategies and product improvements.
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Build scalable enablement frameworks (in-app guidance, lifecycle campaigns, knowledge base content, and video tutorials) that reduce reliance on 1:1 interventions.
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Create data-backed materials for Sales and CS, ensuring they can guide customers effectively through onboarding and expansion.
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Ensure customer insights inform both the product roadmap and go-to-market strategies.