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Build and maintain REST/GraphQL APIs for website/LP features: secure form submission, file uploads, gated content, and event endpoints.
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Implement lead processing pipelines: validation, deduplication, enrichment (e.g., firmographics), scoring hooks, and routing to CRM/MA (Salesforce/HubSpot).
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Integrate with third-party SaaS (CRM, Marketing Automation, CDP/intent tools) via webhooks/queues with retries and idempotency.
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Ensure data quality and compliance (consent, opt-in, audit logs), plus robust error handling and observability (logs/metrics/traces).
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Support experimentation and personalization-friendly architectures (feature flags, configuration services, edge-friendly APIs) with performance in mind.
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Optimize performance and cost: caching strategies (edge/CDN, Redis), efficient queries, and scalable patterns.
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Maintain CI/CD pipelines, testing (unit/integration), code reviews, documentation, and runbooks.
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Collaborate with Front-end and Growth to translate campaign requirements into reliable services with clear SLAs.