The Role

ThoughtSpot is looking for a Senior Manager, Content Strategy to lead our content function and help build the next generation of our content engine.

This is a player-coach role for a modern content leader who can set strategy, lead a lean team, and stay close to the work. You will lead the planning, creation, and execution of content that supports category leadership, demand creation, product storytelling, digital conversion, campaign performance, and ThoughtSpot’s broader market narrative.

We are looking for someone with a strong AI mindset. Not someone who occasionally uses AI to draft copy, but someone who understands how AI is changing the way content is researched, planned, created, personalized, optimized, distributed, and measured. This person should be curious, practical, experimental, and excited to build a content function that moves faster, learns faster, and gets smarter over time.

You will partner closely with Product Marketing, Integrated Marketing, Digital, Communications, Field Marketing, and Marketing Operations to turn ThoughtSpot’s company narrative into content that is clear, differentiated, useful, and measurable.

This is not a traditional content role focused only on blogs, ebooks, and editorial calendars. It is a hands-on leadership role for someone who can connect company narrative, product positioning, campaign execution, digital journeys, AI-enabled workflows, and measurable business impact.

What You’ll Do

• Lead ThoughtSpot’s content strategy across campaigns, product launches, thought leadership, web, demand programs, events, nurture, and digital experiences.

• Build and manage a clear content roadmap tied to company priorities, audience needs, product strategy, campaign themes, and revenue goals.

• Turn ThoughtSpot’s narrative around agentic AI analytics, embedded analytics, modern BI, and trusted business answers into content that is differentiated, useful, and easy for buyers to understand.

• Develop content pillars, campaign narratives, buyer journeys, and digital content experiences that help ThoughtSpot show up as a leader in the future of AI-powered analytics.

• Lead and develop a lean content team while staying close enough to the work to shape quality and outcomes.

• Set clear priorities, ownership, and quality standards for the content function.

• Raise the editorial bar across key assets by sharpening messaging, improving structure, and ensuring every piece of content has a clear audience, purpose, point of view, and next step.

• Use AI across the content lifecycle, including audience research, messaging exploration, content briefs, outlines, repurposing, localization, personalization, SEO, GEO, testing, and performance analysis.

• Build repeatable AI-enabled workflows that help the team move faster without sacrificing originality, accuracy, judgment, or brand voice.

• Move the team beyond one-size-fits-all content by adapting core narratives by persona, industry, use case, funnel stage, region, and channel.

• Partner with Product Marketing to translate positioning, launches, messaging, and competitive differentiation into content buyers can understand and act on.

• Partner with Integrated Marketing, Digital, Communications, and Field Marketing to support campaign themes, website journeys, events, regional activation, executive thought leadership, and major go-to-market moments.

• Use performance data to understand what content is working, what should be improved, what should be retired, and where the team should invest next.

What You’ll Bring

• 7 or more years of experience in B2B SaaS content strategy, content marketing, editorial strategy, product content, or integrated campaign content.

• Strong writing, editing, storytelling, and messaging skills. You should be able to improve the work, not just review it.

• Experience creating content for technical, data, AI, analytics, cloud, or enterprise software audiences.

• Experience leading, managing, or mentoring content marketers, writers, agencies, or cross-functional contributors.

• A strong AI mindset and demonstrated curiosity about how AI changes content strategy, content operations, search, personalization, distribution, and measurement.

• Hands-on experience using AI tools to improve content planning, research, drafting, repurposing, optimization, testing, or performance insights.

• Ability to translate complex technology into clear business value for executive, technical, and line-of-business audiences.

• Strong understanding of the content journey, including awareness, demand creation, web conversion, campaign support, nurture, and digital performance.

• Experience partnering with Product Marketing, Integrated Marketing, Digital, Communications, Field Marketing, and Marketing Operations.

• Strong editorial judgment and the ability to protect quality, accuracy, brand voice, and differentiation.

• Data-informed mindset with experience using content performance insights to optimize strategy.

• Ability to prioritize competing needs and make smart tradeoffs in a fast-moving environment.

Spotters are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams. Are you open to working in a hybrid environment?

In Illinois, the estimated annual salary range for this role is $135,000 - $160,000 per year

Actual compensation may vary and will be determined based on permissible, non-discriminatory factors such as skills, qualifications, experience, and location of the selected candidate.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits.

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Mandatory and Required Skills for All ThoughtSpot Roles

Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:

• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.

• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.

• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.

• Write effective prompts to get the most accurate and creative results from AI tools.

Spotters are expected to exemplify these key traits and AI Mindset:

• Curiosity in exploring new AI tools

• Adaptability to quickly learn and implement new, emerging AI technologies

• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.

AI Mindset for All Spotters

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.

All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

Hybrid Work at ThoughtSpot

This office-assigned role is available as a hybrid position, reporting to the office in US - Mountain View.

Spotters assigned to an office are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.

ThoughtSpot for All

At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.

What Makes ThoughtSpot a Great Place to Work?

ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.

At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.