Teladoc Health is the global virtual care leader, offering comprehensive virtual care solutions spanning virtual care including primary, mental health, expert medical, devices and licensed platform services. Teladoc Health serves the world's leading insurers, employers, and health systems and helps millions of people around the world resolve their healthcare needs with confidence. Serving over 9 million Canadians, Teladoc Health has been in Canada for more than 20 years and operates in 175 countries world-wide.

The Director of Marketing leads and executes growth-focused B2B marketing strategies, including sales enablement across all Teladoc Health services in Canada. This role combines strategic vision with a strong focus on hands-on execution, driving awareness, adoption, and engagement through collateral, sales and digital content, campaigns, events, research, and brand initiatives. The Director ensures a unified brand story, develops actionable insights from market research, and delivers measurable results while collaborating across the organization.

The Director is accountable for execution leadership, operational marketing performance, and enablement delivery across Hospital and Health Systems and Employee Benefits businesses.

• Lead execution of Canada marketing plans: Translate business priorities into quarterly integrated execution plans (campaigns, content, channels, sales enablement) and deliver end-to-end with speed and quality.

• Own sales enablement across Teladoc services in Canada: Build, refresh, and govern core enablement assets (pitch decks, one-pagers, solution briefs, case studies, value prop sheets, FAQs, competitive comparisons, objection handling) that support pipeline growth and retention across HHS and B2B audiences.

• Own day-to-day marketing operating cadence and workflow discipline across HHS and B2B (intake, prioritization, sprint planning, approvals, asset lifecycle/version control, repository governance) to improve throughput and reduce friction.

• Oversee the execution of multi-channel campaigns and demand generation: Plan channel programs (digital, social, email, content, paid) that support awareness, engagement, and lead/pipeline contribution; manage briefs, timelines, approvals, QA, and post-campaign optimization.

• Operationalize insights and proof points: Convert approved research/insight inputs into market-ready outputs (persona-informed messaging, proof points, content themes, case studies, partner-ready narratives).

• Cross-functional stakeholder leadership: Partner with Sales, HHS stakeholders, Clinical, Product, Legal, and Operations to align priorities, clarify requirements, secure approvals, and keep work moving in a matrixed environment.

• Deliver a unified Canadian narrative (execution leadership): Ensure consistent market-facing messaging and brand application across all Canadian touchpoints (digital, sales materials, campaigns), maintaining a cohesive story across Teladoc offerings.

• Quality, compliance, and brand integrity: Ensure deliverables meet brand standards, accuracy requirements, and appropriate legal/privacy/clinical review processes for Canada.

Supervisory Responsibilities

• Yes

Travel Requirements

• up to 30%

Work Environment

• Hybrid (Toronto office and remote)

Qualifications Expected for Position

• Deep healthcare marketing experience with strong understanding of hospital, health systems and physician practice technology buyers & users, plus insurers and employee benefit clients

• Ability to move from strategic insight to hands on executional delivery

• Strong business acumen and expertise in applying marketing insights within fast-changing industries

• Highly data driven with experience synthesizing quantitative and qualitative insights to inform marketing and business decisions

• Proven track record applying a scalable, disciplined approach to messaging, content, multi-channel campaign development, and demand generation

• Expertise in B2B sales enablement, digital, social, email, content, and paid marketing channels, as well as marketing automation, CRM, and analytics tools.

• Critical thinker with proven communication, persuasion, and negotiation expertise

• Proven ability to lead and collaborate within cross-functional and matrixed teams: listens to diverse perspectives, builds consensus, navigates ambiguity, prioritizes opportunities, makes decisions, manages/motivates self and others

• Self-starter who is comfortable and can thrive with white space

• A strong thought leader who can execute within compressed timelines

• Nimble, agile, rolled up sleeves – an entrepreneurial spirit with the ability to drive change

• A relevant bachelor’s degree in Marketing or Business is required, MBA preferred

• 8+ years of Marketing experience required, including hands-on experience executing multi-channel campaigns, developing content and collateral, managing marketing technology and analytics, driving demand generation, and ensuring consistent brand messaging across all touchpoints

• 5+ years people management experience required

Salary Range: $120,000 to $170,000/year.

Why Join Teladoc Health?

Impactful, Connected Healthcare: Support millions of Canadians across the country with accessible care within rural regions & provincial health systems, at no cost to patients.

Focus on Quality & Safety: Upholding the highest excellence of clinical quality standards is paramount to Teladoc Health.

Collaborative, Supportive Network: Our diverse community is dedicated to transforming healthcare in Canada. Be a part of a growing team across Canada, that thrives on engagement, learning and growth.

Our Work Truly Matters: Recognized as the world leader in whole-person virtual care, Teladoc Health uses innovative platforms to provide accessible care across the full continuum of care, at every stage in a person’s health journey.

Growth and Innovation: We are growing rapidly - Come grow with us and support our expanding mission to make healthcare more accessible.

Diversity and Inclusion: At Teladoc Health we believe that personal and professional diversity is the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.

At Teladoc Health we thrive on difference and individuality. Teladoc Health is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for any stage of the recruitment process / interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please reach out to us at RecruitmentAccessibilityRequestsCanada@teladochealth.com