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Head of Marketing

Take-Two Interactive

Take-Two Interactive

Marketing & Communications
London, UK
Posted on Thursday, July 27, 2023

Who are we?

At Roll7, we create exciting and critically acclaimed video games - including the BAFTA-winning OlliOlli franchise. Innovation, freedom, and a real sense of fun are at the heart of everything we do, from creating award-winning original IPs to the everyday business of running our unique distributed workplace set-up.

With a current headcount of 60+ we need great talent to help us on our journey to build a remarkable studio and help shape the way video games are made in the industry.

The role:

We are on the lookout for an exceptional Head of Marketing to manage Roll7’s output, as we take the studio on its next exciting phase. Through new projects there will be lots of scope to define the impact it has and work on also top level long term strategy looking ahead.

The Head of Marketing role will have a big impact on our marketing approach and how the business is perceived. You will naturally be working alongside the SMT and Directors to ensure the creative direction input is nailed but also bring new and fresh ideas to the table.

As an experienced games marketer, you will be comfortable with an ever changing business landscape, you will have an appetite for constant growth & experimentation and can easily demonstrate speed of execution. Current Premium Gaming trends and the cultural shifts of the wider market will be a part of your DNA that you can easily apply to a fast paced studio.

Your experience working within a small studio environment will naturally alter the way you work from not hesitating to getting your hands dirty and stuck in with day to day to working on top level stuff across a broad range of projects. Having a growth mindset will be key to your success at Roll7 as this role will be crucial to the aspirations of the studio. Your communication and pitching skills are second to none, and your ambition will naturally be to deliver best in class output for the UK’s most ambitious video games studio.

Typical tasks and projects you will work on include:

● Own the complete marketing strategy and drive, coordinate & execute marketing activities and campaigns

● Coordinate marketing efforts between various departments within Roll7 and external partners

● Work with Roll7's internal talent, as well as external agencies, to create stunning, honest, and

memorable campaign content that stays true to the promise of our experiences.

● Analyse trends in relevant markets and ensure we are chasing the right opportunities

● Drive and increase brand awareness across Roll7's IPs

● Ensure successful go-to-market efforts across Roll7's publishing & commercial

● Drive business goals established by Roll7 Leadership

● Own and grow Roll7’s community and social content pipeline

You as our Head of Marketing

An open mind and friendly nature is vital. Roll7 has managed to stay true to its core beliefs and make this one of the best remote companies to work for, and it comes down to the people we have working with us. You will come across as friendly, open and easy to get along with whilst remaining clear, concise and delivering when needed.

Passionate about what you do. We love making games. We love playing games. Our new Head of Marketing must be passionate about the industry, about the experiences it can provide and about helping shape those experiences within our titles.

Team Player. Although we all work from home, none of us are working alone. Communication and a desire to support other members of the team (both within the Marketing team and the wider development effort) is an essential part of working at Roll7. We also encourage everyone to get involved with our social events and become a big part of the team.

We would love if you have:

● 5+ years of experience in Marketing Strategy

● Track record of generating highly impactful marketing experiences, and knowledge in current

tactics, tools, and capabilities

● Understand games-as-a-service or direct-to-consumer business models

● Experience with operationally executing marketing activities autonomously.

● Demonstrated ability to analyse and distil data into actionable insights and relevant product


● Preferably, experience managing a marketing budget autonomously

● Exceptional writing skills and native level proficiency in written English

More about Roll7

Game Changers in Remote Working

We've been a remotely distributed studio for the past five years; way before any type of lockdown and pandemic, so we know how to make it work! But pre-restrictions we would make sure our team would meet up once every ten days to keep staff engagement alive and have some real life human interaction. We plan to pick this up again as soon as we can safely do so.

Our robust online communication system, alongside scheduled team fun days and activities, allow us to retain all the positives of a welcoming and friendly office environment, without the downsides of a long and expensive commute and office politics.

Flexible working

We know that remote work allows us to offer a high degree of freedom and autonomy to our motivated and creative staff, and we're passionate about making sure that everyone at Roll7 can work in a way that allows them to balance impressive workplace achievements with their own responsibilities at home.

To complement this we have a robust flexible working policy that allows you to cover your working hours however best suits you, so that the work day can fit around your needs - from doctor’s appointments, to the school run, to extra time to spend with your pets and family. We also do not crunch, we don't want our team to be burnt out or suffer from technostress so working your hours and not crunching is one of our biggest priorities.

Everyone is welcome

Our team is at the heart of everything we do, and it matters to us that everyone feels comfortable and valued at work. We are an equal opportunities employer, and we have a keen commitment to fostering a diverse and inclusive environment where all of our employees are accepted and valued as part of the team. We hire based on talent and suitability for the role - regardless of race, national origin, ancestry, sex, gender identity or expression, sexual orientation, age, religion, pregnancy, marital status or veteran status.

To support this, as a #RaiseTheGame pledge partner, we are deeply committed to creating an inclusive work environment that actively encourages applications from diverse backgrounds and perspectives across underrepresented communities such as BAME, LGBTQIA+ and Disabled applicants.

What's in it for you?

● 26 days annual leave plus Bank Holidays and Christmas shutdown - that’s 37 days holiday total!

● Flexible work hours to accommodate your lifestyle and promote work/life balance

● Wellness initiatives including Headspace memberships and guided chair yoga & meditation


● Support for your physical health, including free eye tests + discounted glasses

● Discretionary hampers & gifts

● Fun team days out and studio parties (in the past we’ve done Go Ape, escape rooms, fancy dinners

and cocktails, and more)

● We will kit you out with all the hardware and software you’ll need for your home office, including

laptops, monitors, ergonomic chairs and more

● Casual dress code (but hey, if you like to dress up, that’s also cool!)

● Remote working saving you time and money on travel

● No crunch!!! It's real, enjoy your evenings!