What you’ll be doing:

• Develop and execute product strategies that support business objectives and drive growth;
• Manage the entire product lifecycle, from ideation to launch;
• Identify and act on opportunities to optimize the member funnel, focusing on conversion drivers across acquisition, onboarding, and retention stages;
• Design and implement strategies that drive member behavior through habit-forming features and behavioral hooks;
• Own key engagement metrics, including activation, retention, and frequency of app logins, using data to uncover and prioritize opportunities;
• Develop and execute strategies to improve member activation and ensure early moments deliver value and clarity;
• Define and test member communication strategies across channels (push, email, in-app), creating a unified, impactful messaging framework that drives behavior and builds trust.
• Conduct market research and gather customer feedback to inform product development;
• Rapidly conduct product experiments and gather insights to drive continuous product iteration;
• Collaborate with cross-functional teams, including engineering, design, operations, clinical and marketing, to ensure that products meet business needs and customer requirements;
• Define product roadmaps and prioritize features with full ownership based on business value and customer impact;
• Develop and maintain product documentation, including product requirements, specifications, and user stories;
• Monitor and analyze product performance and make data-driven decisions to improve product outcomes;
• Coach other PMs (junior and Intermediates).

What you need to have:

• At least 6 years of experience in product management or a related field;
• Rapid Execution: The drive to achieve excellence quickly, showcasing your history as a rapid executor with a relentless commitment to learning and prioritizing speed in shipping lean but robust features;
• Mission Empathy: Dedication to creating health products that resonate deeply with user needs;
• User Obsession: Demonstrable experience in putting the user first, with a proven track record of creating engaging experiences driven by a deep understanding of what drives user engagement;
• Analytical Rigor: Ability to make hypothesis-driven, data-informed decisions;
• Resourcefulness: A demonstrated ability to be resourceful, with a consistent history of achieving significant results even when resources are limited;
• Effective Communication: The ability to communicate complex strategies clearly, precisely, and in a structured manner.

What we would love to see:

• Experience in the video gaming industry (employing gamification strategies to get engagement);
• Experience working with US B2B2C digital healthcare products;
• Experience with gamification features;
• Experience with Looker for business and product analytics;
• Get itchy with suboptimal processes and can’t help but propose improved versions.

63708 - 100113 EUR a year