Growth Marketing Manager, Bloom
SWORD Health
Marketing & Communications, Sales & Business Development
United States
Posted on Oct 24, 2024
Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain.
Delivering a 62% reduction in pain and a 60% reduction in surgery intent, at Sword, we are using technology to save millions for our 2,500+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.
Recognized as a Forbes Best Startup Employer in 2023, this award highlights our focus on being a destination for the best and brightest talent. Not only have we experienced unprecedented growth since our market debut in 2020, but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $2 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact.
Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.
This is an opportunity for you to make a significant difference on a massive scale as you work alongside 800+ (and growing!) talented colleagues, spanning two continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.
Bloom, Sword Health’s digital pelvic health solution for women, is looking for an analytical, strategic and driven candidate to help us drastically improve women’s health as a Growth Marketing Manager. Reporting to the Head of Marketing, this individual will develop and execute growth marketing strategies and content to drive member enrollments, activation and program completion across our Clients, key employers and health plans in the US. Through a combination of data-driven insights, channel expertise in email and/or direct mail and content creation, this individual will be responsible for helping us achieve our audacious growth goals. This role will also identify and support key initiatives to drive growth among our top Clients. If you have a desire to radically transform women’s lives and a track record of driving strong customer acquisition growth in a B2C or B2B2C environment using channels such as email and direct mail, we’d love to meet you.
What you'll be doing:
- Develop and execute high impact B2C customer acquisition campaigns, including content creation, across channels to drive member enrollments for Bloom. Channels can include email, direct mail, webinars, social media posts, fliers, Client channels and more.
- Design and execute data-driven marketing experiments to improve enrollment conversion rate across channels
- Measure and analyze performance of tests and top Client initiatives to identify areas of improvement and iterate.
- Develop and execute member engagement and activation campaigns to increase program starts, completion and clinical outcomes.
- Liaise with Customer Success to identify and influence top Client opportunities to drive enrollments
- Analyze key marketing channel performance including website/landing pages, email, direct mail and webinars and overall business performance to identify growth opportunities
- Create 2025 marketing calendar, including key campaigns and product GTM
- Work cross-functionally with internal Design team, Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Bloom Clinical and Operations teams.
- Ensure flawless campaign execution, adhering to Sword’s rigorous standards.
What you need to have:
- 3+ years of hands-on full funnel growth marketing experience, including copywriting, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier consulting company or agency
- In or ability to work EST or CST time zone hours
- Deep expertise in analytical tools including Looker and Google sheets. Knowledge of statistical principles and test design. Mixpanel experience a huge plus.
- Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external Clients
- Self motivated with a bias for action
- Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action
- Positive, can do attitude
- Creative and analytical thinker - constantly using data to identify new high impact opportunities to test and drive Bloom enrollments
- Knowledge of email acquisition and digital marketing best practices. Highly motivated to learn new platforms and technologies to carry out dynamic marketing programs
- Extremely proactive, and adaptable to a fluid environment
- Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment
- Deep passion for solving problems and improving women’s health.
What we would love to see:
- Partner marketing or enrollment marketing experience
- Conversion rate optimization experience
- Design skills - Photoshop, InDesign
- Experience developing Webinar content and impactful presentations
US - Sword Benefits & Perks:
• Comprehensive health, dental and vision insurance*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family
*Eligibility: Full-time employees regularly working 25+ hours per week
Portugal - Sword Benefits & Perks:
• Health, dental and vision insurance
• Meal allowance
• Equity shares
• Remote work allowance
• Flexible working hours
• Work from home
• Unlimited vacation
• Snacks and beverages
• English class
• Unlimited access to Coursera Learning Platform
*US Applicants Only: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.*
SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.