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Offline Campaign Analyst

Stori Card

Stori Card

IT
Mexico City, Mexico
Posted on Monday, June 17, 2024

About Stori

Stori is a fast-growing, venture-backed financial technology company, on a mission to democratize credit access for 400 million underbanked LatAm consumers. Stori currently operates in Mexico and has a global team with offices in Arlington Virginia, Mexico City, and Asia. We have quickly made our mark as one of the top digital banks in Mexico with more than two million applicants for our credit card product since launching.

Stori is one of the top-funded startups in the region with US$250 million raised to date. We are backed by top global venture capital funds, such as GGV Capital, GIC, Lightspeed Venture Partners, General Catalyst, Goodwater Capital, Mexico’s Tresalia Capital, Vision Plus Capital, BAI Capital and Source Code Capital; who have successfully invested in startups such as Affirm, Airbnb, Alibaba, Stripe, and TikTok.

Stori has a standout founder team among fintechs, leveraging 100+ years of accumulated experience in consumer finance, banking and technology across Mastercard, Intel, Capital One, Morgan Stanley, GE Capital, and HSBC in the U.S., Mexico and Asia. The team has launched and managed many multi-million-customer credit card products globally, providing a wide breadth of experience and knowledge to our team.

We welcome diversity of background, experience and thinking. Storians are passionate about our mission and take pride in the products we build. Our culture thrives off of a flat structure and an inclusive environment where all of our employees can be their authentic selves, with boundless opportunities for professional growth.

The marketing and acquisition lane is the team responsible for creating, communicating our brand proposition in a wide range of touchpoints and to acquire customers at scale in order to drive the top line growth of the company. The lane is formed by a multidisciplinary team of marketing, product, data science, data analyst, growth and tech professionals that work together to build our brand, communicate our messages and attract a high amount of customers.

The Role

The Offline Campaign Analyst will be responsible for designing and implementing offline campaigns across various media such as out of home, radio, print, TV, activation, etc. This person will work with media partners, manage budgets, report results and optimize campaigns. The ideal candidate is a detail-oriented self-starter with a proven track record in campaign management, media planning and negotiation skills.

You will

  • Plan and execute offline marketing campaigns to drive brand awareness, customer acquisition and exposure growth
  • Develop comprehensive media plans and budgets that align with business objectives and target audiences
  • Work with media partners to negotiate and secure optimal placement and pricing for media buys
  • Manage and track campaign budgets to ensure spending is in line with forecasts and ROI goals
  • Monitor and analyze campaign performance to identify trends, opportunities and areas for improvement
  • Collaborate with internal teams such as creative, product, and analytics to develop compelling campaign messaging and creative
  • Build and maintain strong relationships with key stakeholders to ensure successful campaign execution and delivery
  • Develop and present regular campaign performance reports to management and stakeholders
  • Continuously evaluate and optimize campaigns based on data insights, market trends and best practices
  • Work with different partners to create the campaign assets.

Requirements

  • Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
  • 3+ years of experience in offline campaign management, media planning, and negotiation.
  • Experience working with media vendors and negotiating media buys.
  • Knowledge in fintech is a plus.

Hard skills.

  • Campaign Management: Planning and executing offline marketing campaigns to drive brand awareness, customer acquisition, retention and revenue growth.
  • Media Planning: Developing comprehensive media plans and budgets that align with business objectives and target audiences.
  • Negotiation Skills: Working with media partners to negotiate and secure optimal placement and pricing for media buys.
  • Budget Management: Managing and tracking campaign budgets to ensure spending is in line with forecasts and ROI goals.
  • Analytics: Monitoring and analyzing campaign performance to identify trends, opportunities, and areas for improvement.
  • Collaboration: Collaborating with internal teams such as creative, product, and analytics to develop compelling campaign messaging and creative.
  • Reporting: Building and presenting regular campaign performance reports to management and stakeholders.
  • Optimization: Continuously evaluating and optimizing campaigns based on data insights, market trends, and best practices.
  • Innovation: Experience in driving new media projects in which the target customers are impacted in unexpected and impactful ways.
  • Project management: The Project Manager should have experience in project management, including creating project plans, managing timelines, and tracking progress.
  • Fluency in Spanish and English is required.
  • Experience in cross-functional teams management to deliver customer experiences
  • Strong problem-solving skills
  • Excellent project management skills, with the ability to manage multiple projects and priorities simultaneously
  • Strong knowledge of a range of online and offline media platforms.


Soft skills.

  • Communication: Excellent written and verbal communication skills with the ability to present complex data and insights in a clear and concise manner.
  • Relationship Building: Building and maintaining strong relationships with key stakeholders to ensure successful campaign execution and delivery.
  • Creativity: Ability to develop innovative and creative campaign ideas that resonate with target audiences.
  • Attention to Detail: High level of attention to detail and accuracy in all aspects of campaign planning, execution, and reporting.
  • Flexibility: Ability to adapt quickly to changing priorities, market trends, and business needs.
  • Passion for Marketing: Enthusiasm for the field of marketing and a desire to stay up-to-date with the latest trends, best practices, and technologies.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Strong interpersonal skills with the ability to build relationships with internal and external stakeholders.
  • Ability to think creatively and generate innovative ideas
  • Strong attention to detail with a focus on quality and accuracy.
  • Highly motivated, persuasive, priority-driven and collaborative.
  • Strong team player with the ability to work effectively with partners and staff at all levels.
  • Excellent writing and editing skills in both english.

What we offer

  • Make a positive impact on the lives of our customers via financial inclusion
  • Professional development opportunities
  • International exposure & work experience
  • Company swag
  • Legally required benefits