Partner Marketing Specialist
Marketing & Communications
San Francisco, CA, USA · Austin, TX, USA · New York, NY, USA · Chicago, IL, USA
USD 150k-180k / year
Have 5+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
Have deep expertise building and executing partner marketing programs with cloud partners in a startup or scale-up environment - experience working for a late-stage, hypergrowth or pre-IPO technology company is required for this role
Demonstrate strong understanding of enterprise buyer journeys and can create marketing programs that resonate with C-level executives
Have proven ability to manage complex, cross-functional initiatives with multiple stakeholders across organizations
Excel at building trusted relationships with product marketing and GTM teams, establishing yourself as a strategic advisor
Are highly organized and detail-oriented, with demonstrated ability to manage multiple programs simultaneously while maintaining quality
Possess excellent written and verbal communication skills, with experience creating executive-level content and presentations
Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
150000 - 180000 USD a year
As a Partner Marketing Manager at Pigment, you will play a pivotal role in building and scaling our partner marketing initiatives with ISV, CSP and System Integrator partners. You will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Pigment through strategic partnerships.
In this role, you will create executive-level marketing campaigns, partner with Product Marketing to create compelling joint value propositions and joint messaging that empowers our partners to successfully position and sell Pigment to enterprise customers. You'll be a key connector between Pigment’s partner organization and our marketing teams, ensuring seamless execution of high-impact programs that generate pipeline, revenue growth and market reach.
This role requires someone who can think strategically about long-term partner relationships while also rolling up their sleeves to execute flawlessly on campaigns, events, and enablement initiatives. You'll need to balance the art of relationship-building with the science of measuring marketing impact, always keeping the focus on driving measurable business outcomes for both Pigment and our partners.
Responsibilities
Design and execute comprehensive go-to-market programs with our major cloud partners, Google Cloud, and soon AWS and Azure focusing on enterprise customer acquisition
Develop joint marketing campaigns targeting C-suite and senior decision-makers at partner organizations, creating compelling narratives around AI transformation and business value
In collaboration with Product Marketing, build partner messaging frameworks and create high-quality enablement materials (pitch decks, solution briefs, case studies, demo scripts) that empower partners to effectively position Pigment.
Oversee end-to-end campaign execution with partners with marketing teams, coordinating across product marketing, demand generation, field marketing, and events teams to ensure flawless delivery
Participate as a key stakeholder in joint business planning processes with key partners, including quarterly planning, campaign calendars, and success metrics
Collaborate with partner leadership and partner sales managers to identify priority customer or partner accounts
Build scalable processes and playbooks and develop a partner marketing content library and resource center, ensuring partners have easy access to the latest materials and messaging
Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI
Represent Pigment at partner events, executive briefings, and industry conferences as needed
