Senior Web Copywriter
SonarSource
Marketing & Communications
Austin, TX, USA
Posted on Sep 26, 2024
Why should I Apply:
At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help organizations build responsible, secure, high-quality code quickly and systematically. We build solutions that don’t just solve symptoms of problems – we fix problems at the source – source code, to be specific.
We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. We believe team members should have the opportunity to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: provide solutions that deliver Clean Code.
The impact you will have
We are seeking an experienced Senior Web Copywriter to lead our content creation efforts and elevate our brand’s online presence. As a Senior Web Copywriter, you will play a pivotal role in developing and executing our digital content strategy, ensuring all web copy is engaging, informative, and aligned with our brand voice. This role requires a strong blend of creativity, strategic thinking, and leadership skills.
On a daily basis, you will lead the following areas
- Content Creation: Write, edit, and proofread high-quality, engaging content for our website, including landing pages, blog posts, product descriptions, and other digital marketing materials
- Strategy Development: Develop and implement content strategies that align with our marketing goals and target audience needs
- SEO Optimization: Collaborate with the SEO team to ensure all content is optimized for search engines, using best practices and relevant keywords
- Brand Voice: Maintain and enhance the company’s brand voice across all digital content, ensuring consistency and coherence
- Team Leadership: Mentor and guide junior copywriters, providing feedback and support to help them improve their skills and deliver high-quality content
- Collaboration: Work closely with designers, developers, marketing professionals, and other stakeholders to create cohesive and visually appealing content
- Content Management: Oversee the use of content management systems (CMS) to upload and format content, ensuring it meets our quality standards
- Performance Analysis: Monitor and analyze content performance using analytics tools, and adjust strategies as needed to improve engagement and conversion rates
- Project Management: Manage multiple content projects simultaneously, ensuring timely delivery and adherence to deadlines
The skills you will demonstrate
- Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field. Advanced degrees are a plus.
- 5+ years of professional copywriting experience, with a focus on web content. Experience in a senior or lead copywriting role is preferred
- Exceptional writing, editing, and proofreading skills
- Strong understanding of SEO principles and best practices
- Proficiency with content management systems (CMS) such as WordPress
- Basic knowledge of HTML/CSS is advantageous
- Strong research skills and attention to detail
- Excellent project management and organizational skills
- Ability to work independently and as part of a team
- Strong interpersonal and communication skills
- Creative thinking and problem-solving abilities
- Demonstrated ability to lead and mentor a team of writers
- Ability to adapt to changing priorities and work effectively under pressure
- Proactive in identifying opportunities for content improvement and innovation
- Strong team player who can work cross-functionally to achieve goals
- A genuine passion for writing, storytelling, and digital marketing
Why you will love it here:
• Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness – and embraces the right to fail (and get right back up again!). We believe that the best idea wins and everyone has a voice.
• We believe that great people make a great company. We value people skills as much as technical skills and strive to keep things friendly and laid-back while still being passionate leaders in our domains. Our 550+ SonarSourcers from 33 different nationalities can relate!
• We embrace work-life balance. It is important to maintain a healthy work-life balance. This is why we have a flexible work policy that includes remote and in-office hybrid work (minimum three days a week in the office - Monday/Tuesday/Thursday).
• We have a growth mindset. We love to learn and believe that continuous education is critical to our success. In an ever-changing industry, new skills are a must, and we're happy to help our team acquire them.
We prioritize Diversity, Equity, and Inclusion:
At Sonar, we are a global workforce and recognize the value of different backgrounds, and global cultures.
We are committed to creating a diverse work environment and are proud to be an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
All offers of employment at Sonar are contingent upon the clear results of a comprehensive background check conducted prior to the start date.