Customer Marketing Manager
SonarSource
Marketing & Communications, Customer Service
Austin, TX, USA
Posted on Wednesday, April 10, 2024
Join our fast-growing Marketing Team on a mission to share the power of Clean Code! We are looking for a Customer Marketing Manager to help us grow our Customer Marketing programs and increase customer loyalty, retention, expansion, and advocacy.
The impact you can have
You will have an impact on every aspect of the post-sale customer journey, by creating engaging experiences for customers that drive loyalty, retention, expansion, and advocacy. Supporting our customers through every step of their journey will empower you to amplify their voice through our organization, programs, and efforts to ensure the right measures are taken to support their success with Sonar. You will be responsible for helping to execute the full end-to-end Customer Marketing strategy.
On a daily basis, you will
- Support customer marketing strategy ensuring valuable customer experiences across the lifecycle that drive customer loyalty, retention, expansion, and advocacy.
- Manage customer communication channels such as newsletters, product releases, event invitations, sales enablement, nurtures, and relevant topics.
- Execute and support customer programs such as onboarding, webinars, and advocacy program.
- Build and deploy surveys and review campaigns to capture the voice of the customer while identifying trends to share with Product and GTM teams.
- Manage product profiles and source reviews with third-party peer review sites like Gartner Peer Insights, G2 Crowd, TrustRadius, Capterra, etc
- Facilitate and collaborate with Product Marketing to maintain a library of customer proof points (case studies, quotes, and video testimonials) for Sales and Demand Generation to promote and increase awareness and drive inbound leads.
- Work cross-functionally with the entire Marketing Team and teams across the organization to ensure alignment on programs and be the voice of the customer inside the Marketing organization.
- Track and achieve Customer Marketing quarterly goals and objectives while always looking for opprotunities to grow and improve.
The skills you will demonstrate
- Bachelor’s degree
- 3+ years of customer marketing experience, preferably in B2B tech Marketing
- Excellent planning, organization, and time management skills
- Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
- Experience in onboarding customers and helping them grow
- Customer-centric mindset and experience serving as the voice of the customer
- Flexibility and adaptability to the changing needs of customers and the business
- Team player with proven success collaborating with cross-functional teams
- Strong reporting and analytical skills
- Experience running customer programs, feedback programs, third-party review sites, and advocacy efforts
- Strong interpersonal skills and executive presence
- Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
- A hands-on mentality, capable of autonomously executing a plan while maintaining a strategic perspective
- Proficiency in Google Suite, Salesforce, Marketing Cloud, and Zoom webinars.
- Familiarity and experience with Gartner Peer Insights, G2 Crowd, TrustRadius, Capterra, etc.