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Product Marketing Manager, AR Platform



Marketing & Communications, Product
Multiple locations
Posted on Saturday, July 6, 2024

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We’re looking for an experienced Product Marketing Manager to join our Product Marketing team, focused on our AR Platform. Our AR Platform products are leading the way in defining the Augmented Reality industry, with powerful creation tools like Lens Studio, and innovative new technology such as Camera Kit, Gen AI capabilities, and our suite of developer APIs. You will partner closely with our Product Management, Design and Partnerships teams to build and launch products and grow their adoption within the developer and creator communities.

As a Product Marketing Manager, you will conduct research and analysis to understand the needs of the market, identify key trends, and lead initiatives to capture growth opportunities. The ideal candidate must have a solid vision for how to bring products to AR creators & developers, growing and scaling developer platforms, be at ease in a fast moving and ambiguous environment, and showcase excellent problem solving and communication skills in order to drive impact across different teams. You will use your market knowledge and analytical mindset to properly inform the roadmap, build global go to market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding and adoption of Snapchat’s AR Platform.

What you’ll do:

  • Be a recognized expert of the Augmented Reality space and collaborate with a group of Product Managers, Designers & Partnerships Managers to develop and execute global go to market strategies, including product positioning, narrative, internal communications and marketing activations

  • Lead extensive market research to identify new opportunities through structured analysis, market trends, competitive benchmarking, quantitative & qualitative feedback, and influence our AR Platform product roadmap

  • Be a self starter team player who can lead, coordinate and drive successful alignment across wide cross-functional teams, including Marketing, Communications, Sales, Partnerships, Product, and Engineering, with minimal guidance

  • Excellent written and verbal communication and interpersonal skills and articulate value proposition to technical and non-technical audiences

  • Inspire and educate both internal and external teams

  • Build frameworks and processes to structure conversations, create & socialize product and GTM initiatives, and drive alignment at each level of the company, from peers to senior leadership

Knowledge, Skills & Abilities:

  • Strong understanding of platform developer ecosystem dynamics, from the products and tools, integrations, to monetization

  • Solid track record in launching products & drive global adoption

  • Experience working closely with creators and developers to understand their needs and translate them into platform product ideas/requirements and prototypes

Minimum qualifications:

  • 5+ years professional experience in product marketing, product management, internet technology, strategy consulting, corporate banking or other relevant digital marketing experience

  • BA/BS degree in business, economics, psychology, design, marketing, or another related field (equivalent years of experience)

Preferred qualifications:

  • Experience in the AR/VR industry is a plus

  • Design experience is a plus

  • MBA preferred

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!


In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $168,000-$252,000 annually.

Zone B:

The base salary range for this position is $160,000-$239,000 annually.

Zone C:

The base salary range for this position is $143,000-$214,000 annually.

This position is eligible for equity in the form of RSUs.