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Senior Specialist, SMC Content Strategy



Los Angeles, CA, USA
Posted on Wednesday, June 19, 2024

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are looking for a Senior Specialist, Content Strategy to join Snap Inc’s global Small and Medium Customers (SMC) Marketing organization. This role will build compelling marketing content to drive advertiser acquisition and revenue growth for various marketing channels, including sales decks, paid media, on-platform notifications, and Snap’s web properties. The role will build global creative strategy and closely align with cross-functional teams (Revenue, Growth, Product Marketing, Data Science), while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns.

The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on and creating digital marketing and sales campaigns.

What you’ll do:

  • Execute creative strategy for sales teams, lifecycle marketing, emails and web properties based on business KPIs, industry trends and customer insights

  • Develop customer centric content strategy that directly supports SMC’s global revenue, growth and retention programs

  • Research, build and share content initiatives in order to improve overall engagement and conversion rates for marketing creative

  • Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising

  • Collaborate on content creation with design, web development and copywriting teams to create educational content for the small and medium business audience

  • Identify ways to continuously uplevel modules, templates and design aesthetic across web, emails and paid ads

Knowledge, Skills & Abilities:

  • Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results

  • Understanding of what type of education resonates on channels such as emails, web surfaces, sales enablement materials and paid ads

  • Experience leading internal creative design and web development teams

  • High comfort with data driven decision making and ability to translate data into actionable content recommendations

  • Ability to consistently uplevel content, while keeping in mind business goals

  • Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity

  • Experience or familiarity in working with the media or digital advertising industry

  • Experience with tools Google Analytics and Figma is a plus

Minimum Qualifications:

  • BS/BA degree or equivalent years of experience

  • 5+ years experience in content creation

  • Strong written and verbal communication skills

  • Creative leadership and development

  • Knowledge media and digital advertising industry

Preferred Qualifications:

  • Direct experience with hands on content creation in digital marketing

  • Masters in business or like

  • Passion for change, Snapchat, and creativity!

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!


In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $114,000-$171,000 annually.

Zone B:

The base salary range for this position is $108,000-$163,000 annually.

Zone C:

The base salary range for this position is $97,000-$145,000 annually.

This position is eligible for equity in the form of RSUs.