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Senior Specialist, SEO SMC

Snapchat

Snapchat

Marketing & Communications
Multiple locations
Posted on Thursday, June 13, 2024

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We’re looking for a Senior Specialist, SEO to join Snap Inc.’s global Small and Medium Customers (SMC) organization. This role will support the SMC Growth team focused on acquiring SMC advertisers on Snapchat, and driving revenue in priority SMC segments.

The ideal candidate is a data-driven marketer with direct experience driving SEO strategy and tactical executions resulting in measurable impact.

What You’ll Do:

  • Define technical and content SEO strategies to drive organic growth and improve user experience on ForBusines.Snapchat.com and other related web properties

  • Consistently analyze and monitor performance, identifying trends, and developing data-driven insights to guide decision-making and strategy adjustments

  • Provide regular updates, reporting, and presentations with the broader team and serve as the resident expert in all things SEO

  • Conduct in-depth keyword research, analysis, and selection to identify opportunities for content optimization and collaborate with SEM lead to target high-converting traffic from paid and organic search

  • Perform competitive analysis to identify industry trends, monitor competitor strategies, and recommend actionable insights to maintain a competitive advantage

  • Collaborate with cross-functional teams to develop & implement SEO framework to ensure consistency and understanding of SEO goals across web properties and geos

  • Identify opportunities to tailor strategies to global markets, diving in to region-specific performance trends and nuances

  • Partner with CRO, SEM, Digital Media, Content/Creative, and Data Science to ensure the alignment of digital marketing efforts with overall SMC marketing objectives

  • Stay up-to-date on SEO trends, technical updates, and best practices to remain at the forefront of innovation

Knowledge, Skills & Abilities:

  • Proven experience leading SEO, with a strong track record of successfully implementing SEO strategies and achieving measurable results

  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices

  • Proficiency in SEO tools, such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms

  • Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven recommendations.

  • Experience with website analysis, keyword research, and competitive analysis tools.

  • Ability to adapt to changing priorities and comfort with ambiguity

  • Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns, projects, etc., simultaneously

  • Effective communication and collaboration skills, with the ability to work cross-functionally

  • Creative thinking and problem-solving abilities to drive continuous improvement and innovation in digital marketing strategies and tactics

  • Familiarity with digital media landscape and digital ads platforms

  • Strong analytical skills and comfort with Microsoft Excel, Google Sheets, Looker or similar applications

Minimum Qualifications:

  • Bachelor's degree or equivalent years of experience

  • 5+ years of hands-on experience managing SEO strategies and execution, preferably at a tech company or digital agency

Preferred Qualifications:

  • Experience in B2B marketing

  • Experience executing global SEO strategy

  • Passion for change, Snapchat, and creativity!

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $114,000-$171,000 annually.


Zone B:

The base salary range for this position is $108,000-$163,000 annually.

Zone C:

The base salary range for this position is $97,000-$145,000 annually.

This position is eligible for equity in the form of RSUs.