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Brand Manager



Marketing & Communications
Los Angeles, CA, USA
Posted on Thursday, June 13, 2024

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snapchat believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. This job description outlines primary duties, qualifications and job scope, but does not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

The Creative & Marketing team at Snap brings our brand to life in culture so more people understand who we are and why we are here.

In this role as Manager, Brand Management at Snap, you’ll be responsible for driving and owning specific projects within the team, coordinating necessary connections and conversations that need to take place in order to push the work forward, and becoming the subject matter expert across their domain within the Brand Management department. You’ll make yourself an essential go-to resource for the team’s efforts in both US and global initiatives, responsible for upholding business strategy and translating that to creative vision and output.

The ideal candidate will be someone who thrives working with both local and remote teammates and has an intuitive sense for inspiring teammates across a broad range of cultures, audiences and moments. You’ll be expected to be efficient, speedy, independent and resourceful in shepherding work and projects cross-functionally and communicate in a concise way. You must be collaborative and possess a high level of professional integrity and confidentiality. You’re at ease working in a fast moving and ambiguous environment in which you will simultaneously manage multiple projects with a variety of stakeholders, and showcase excellent problem solving and communication skills, in order to drive impact across different teams. You should be equally comfortable paving the way for ambitious work and tackling smaller tactical projects. You should bring experience across categories such as technology / innovation, lifestyle & culture and bring a fluency in creative storytelling across social media and beyond it.

What You’ll Do:

  • Run point on a variety of projects, keeping a keen eye towards the needs of the brand and the strength of creative output(s)

  • Cultivate a long term, mindful, expansive, resonant, collaborative and inclusive team environment within immediate team(s) and cross-functionally

  • Lead communication and collaboration across the multidisciplinary team within the Creative & Marketing group, ensuring fortitude of the creative idea and development of cross-channel go-to-market and amplification plans

  • Uplevel strategy, craft, production and execution for key brand and business objectives and uphold high standards of creative excellence with poise and respect for the work

  • Be a team player: Prioritize momentum across projects by offering support to others within the team when necessary

  • Elevate issues and manage up to Creative & Marketing leadership with a problem-solving and hyper-communicative approach

  • Partner with strategy in the development of creative briefs that are both inspiring and effective

  • Quarterback the end-to-end creative process with project management responsibilities and a keen eye toward resourcing needs and forecasting workstreams

  • Clarify and protect the creative path-to-success on projects that might be facing hurdles or setbacks

  • Lead by influence and collaborate with internal and external creative teams to bring campaigns, programs and assets to life; demonstrate strong judgment and discretion

  • Proactively add value to other disciplines and actively seek new projects across the business by championing the creative integrity

  • Be the expert in the room on deadlines, workback timeline, must-do’s and must-knows for given projects (including but not limited to secondary messaging, deliverables list, legal feedback, XFN feedback, etc) and operate as the single point of truth across the workstreams you span

  • Record and report against project budgets, distribution/media, analytics and testing/optimizing for maximum impact (depending on the objectives set in initial brief: ROI, customer acquisition, etc)

  • Advocate for diverse perspectives and hold space for teammates (direct & indirect) to communicate, challenge, and change the way we succeed together

  • Manage and work with cross-functional teams (including PR, design, external agencies, product, and growth stakeholders) to deliver world-class marketing communications for a range of initiatives

  • Manage budgets and spend commitments and ensure proper scoping, resourcing/casting, and processes of live briefs within the team

  • Partner with the media team to develop brand and performance-driven media plans that deliver our message effectively

Knowledge, Skills & Abilities:

  • Has contributed and/or led stellar creative storytelling in prior work experience

  • Experience working with world-class creative teams and for brands people love

  • Ideal candidates have spent time managing deliverables that span cross-platform and have experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials

  • Viewed by all departments (creative, strategy, ops, design, etc.) as an invaluable partner who treats people with respect and inspires creativity and forward momentum at Snap

  • Leads with decisive, strategic, big picture view and shepherds their team to do the right thing for the brand/business

  • High level of emotional/social intelligence in addition to demonstrating sharp intellect

  • Master skills in juggling multiple projects at once

  • Thrives in ambiguity and operates with limited guidance and oversight

  • Ability to manage up and cross-functionally with ease, clarity, and ownership

  • Exceptional written and verbal communication skills with the ability to communicate with all levels of employees

  • Strong initiative, attention to detail and follow-through

Minimum Qualifications

  • Bachelor’s Degree or equivalent years of experience

  • 10+ years experience in brand management or related roles

Preferred Qualifications

  • Knowledge of and experience with Snap Inc products

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!


In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $168,000-$252,000 annually.

Zone B:

The base salary range for this position is $160,000-$239,000 annually.

Zone C:

The base salary range for this position is $143,000-$214,000 annually.

This position is eligible for equity in the form of RSUs.