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Group Manager, Marketing Science, Performance Apps

Snapchat

Snapchat

Marketing & Communications
Multiple locations
Posted on Wednesday, June 5, 2024

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Ads Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of Snap's advertising platform to drive value and success to our customers.

We’re looking for a Group Manager, Marketing Science, Performance Apps to join our Measurement Team at Snap Inc!

What you’ll do:

  • Own the measurement strategy, operations, goals, and learning plans for large customer performance app verticals.

  • Work closely with Sales, Product, and Product Marketing leadership to evaluate, position, and improve Snap’s ad-products leveraging causal and observational measurement frameworks.

  • Lead quarterly business reviews of the business, highlighting industry trends, measurement adoption, learnings progress, and relevant requests to extended measurement leadership and cross-functional teams.

  • Hands on support your team leading measurement operations across first and third party measurement solutions leveraged by app advertisers.

  • Serve as solution owner for apps performance measurement, prime-moving market and country level performance meta analyses, market ads efficacy research, and development of playbooks rooted in scientifically sound analysis.

  • Build measurement fluency and competency across your team, Sales, and other cross-functional partners.

  • Serve as the day-to-day trusted measurement consultant for key strategic advertiser relationships across media, analytics & data science

Knowledge, Skills & Abilities:

  • Deep understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.

  • Ability to access, analyze, interpret, and communicate ads performance insights leveraging a wide range of standard data science tooling.

  • Demonstrated ability to structure and conduct analyses to generate insight and recommendations.

  • Proficiency in advanced analytical tools (e.g. SQL, Python, R)

  • Understands the industry, key verticals, and brands, then can creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snapchat.

  • Ability to communicate highly complex mar-tech and measurement concepts to executive audiences.

  • A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.

Minimum Qualifications:

  • Bachelor’s degree in a quantitative or business field - economics, math, engineering, operations research, data science or similar

  • 8+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company

Preferred Qualifications:

  • Advanced degree in business, math, economics, engineering, data science or a related field

  • A deep understanding of the digital advertising and measurement ecosystem as it relates to Brand and DR, with a focus on Apps measurement.

  • Extensive direct work experience with top advertisers in vertical-specific domain across Brand and DR measurement for App advertisers.

  • Self-starter who is equally comfortable presenting to C-level executives as being “plugging in” and writing queries/code.

  • A proven track record of building and influencing client or partner relationships

Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $184,000-$276,000 annually.


Zone B:

The base salary range for this position is $175,000-$262,000 annually.

Zone C:

The base salary range for this position is $156,000-$235,000 annually.

This position is eligible for equity in the form of RSUs.