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Principal Software Engineer, Monetization



Software Engineering
Multiple locations
Posted on Wednesday, June 5, 2024

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Engineering teams build fun and technically sophisticated products that reach hundreds of millions of Snapchatters around the world, every day. We’re deeply committed to the well-being of everyone in our global community, which is why our values are at the root of everything we do. We move fast, with precision, and always execute with privacy at the forefront.

The Ad Attribution team develops and maintains systems that power performance advertising on Snap. The projects range from developing and optimizing high-throughput, highly available mission-critical systems to green-field research and development projects, particularly in privacy centric ad measurement. The team operates in a cross-functional setting closely collaborating with multiple product and engineering teams including business analytics, causal measurement, targeting and optimization and privacy engineering.

We’re looking for a Principal Software Engineer to join the Ad Attribution team at Snap.

What you’ll do:

  • Technical oversight over the lifecycle of the attribution signals from ingestion to use in measurement, ad ranking, and optimization

  • Design, implement, and operate our most critical and scalable services - ranging from signal ingestion, identity graph, attribution systems and privacy enhancing technologies such as multi-party computation

  • Drive and coordinate large-scale projects spanning Infra, ML and data pipeline components

  • Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to support Snap’s performance advertising suite.

  • Advocate for and apply best practices when it comes to availability, scalability, operational excellence, and cost management

  • Technical influence that spans the entire company

Knowledge, Skills & Abilities:

  • Expertise in ad measurement and attribution systems

  • Expertise in at least one of the following areas:

    • Large-scale microservices and distributed systems

    • Cloud computing and storage systems

    • Infrastructure and large-scale system design

    • Information Retrieval/Search Systems

    • Machine learning for search and/or recommender systems

  • Proficiency coding in Java, C++, and/or Python

  • Ability to collaborate and work well with others

Minimum Qualifications:

  • BS degree in a technical field such as computer science or equivalent years of experience

  • 14+ years of software development experience

Preferred Qualifications

  • Proven track record of delivering large scale projects in attribution and measurement

  • Experience operating highly-available systems at significant scale

  • Experience with backend services or distributed systems

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!


In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $244,000-$366,000 annually.

Zone B:

The base salary range for this position is $232,000-$348,000 annually.

Zone C:

The base salary range for this position is $208,000-$311,000 annually.

This position is eligible for equity in the form of RSUs.