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Lead - Creative Strategy



Mumbai, Maharashtra, India
Posted on Wednesday, June 5, 2024

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and, its AR glasses, Spectacles.

We’re looking for a Creative Strategy Lead to join Team Snapchat! Working from our Mumbai or Delhi office, you’ll become a leader in driving the creative ambition of the business and supporting the attainment of revenue goals. As a Creative Strategy Lead, the successful candidate will be a natural creative leader acting as a catalyst to unlock revenue through creative ideas and strategies. Creative Strategy leadership will look to the CS Lead to act as owner of their creative business, finding proactive custom and scaled strategies to drive growth, while maximizing team impact. Day-to-day, you will work with the Snapchat Sales team, key brand partners, and their agencies to create and implement best-in-class creative advertising campaigns on Snapchat using vertical video and AR (augmented reality) formats, while also managing other members of the Creative Strategy team to deliver great work. A CS Lead acts as the creative engine of the market pushing the work to new heights.

India operates as a central piece of Snap’s APAC operations. Our India community represents the largest globally at 200m so the opportunity to engage a large audience is huge. Snap’s operation in India serves this highly engaged community through strategic relationships with content publishers, big brands, alongside a growing and vibrant creator ecosystem.

What you’ll do:

  • Lead, manage, and develop the creative strategy team in India

  • Ideate, create, and deliver world class advertising campaigns while also acting as THE creative expert within your market

  • Communicate with senior partners across brand and agency to understand their business goals

  • Provide guidance and direction to creative strategists and producers as they develop ideas, strategies, and associated presentation materials, while directly managing the creative strategy of priority accounts

  • Work with Sales leadership to develop and implement long-term brand strategy against business objectives

  • Collaborate with cross-functional team leads to drive vertical solutions

  • Partner with regional creative strategy leadership to implement processes and support career development of team members

  • Represent your vertical or market at large client/agency industry events when necessary

Knowledge, Skills, and Abilities:

  • Strong executive presence, comfortable engaging senior stakeholders

  • Proven thought leadership in your field

  • Experience using data and insights to unlock creative thinking

  • Keen understanding of how brands fit into Snapchat’s overall business

  • Ability to work with clients to understand their business priorities

  • Unparalleled presentation skills

  • Track record of developing outstanding creative advertising for mobile

  • Track record of managing people in a high growth environment

  • An understanding of content/video/creator advertising techniques and creative principles

  • An understanding of emerging technologies and their application in creative advertising - with a focus on AR

Minimum Qualifications:

  • BA in Marketing, communications, business management, a related area of study or equivalent experience

  • 6-8+ years of experience in brand marketing/advertising or another related field

  • 1-2+ year(s) of previous team management experience

Preferred Qualifications:

  • Deep understanding of brand marketing and how to build brilliant strategies to solve for business needs

  • Experience in developing and empowering team members to deliver outstanding creative executions

  • Excellent presentation and communications skills

  • A history presenting to large external audiences

  • Ability to command a room and succinctly articulating thought-leading advertising solutions

  • Proven ability to juggle multiple projects at once and to inspire others by example

  • Experience working in Google suite of products (Google Slides, Sheets, Docs, etc.), Adobe suite, and Keynote

  • Passion for Snapchat!

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!