Group Manager, Revenue Partnerships
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles.
The Ad Research & Insights team leverages thought leadership, custom analyses, ads measurement, and joint learning plans to craft insights narratives and provide prescriptive guidance as to how advertisers can drive effective and efficient ads performance on Snapchat.
We’re looking for a Group Manager, Revenue Partnerships to join our Measurement Team at Snap Inc!
What you’ll do:
Work with the Partnerships team to develop and execute go-to-market measurement & insights strategy for key revenue partners rooted in sound consumer research, advertiser performance, and industry knowledge. Support the long-term growth of these partnerships and drive revenue
Serve as a trusted expert for measurement, including educating on Snapchat’s measurement capabilities, communicating planning principles and acting as a liaison between product marketing and revenue partners. Be an evangelist of Snap’s lower funnel performance and measurement
Communicate complex ads measurement and thought leadership narratives to internal audiences (sales, product marketing, business marketing) and external audiences (revenue partners/clients) through co-development of written decks or blogs and presentations
Lead and execute measurement, research, and learning plans for key revenue partners and arm them with knowledge about Snapchat’s ad products and performances, in support of their clients’ media objectives
Work closely with Advertiser Solutions (sales), Ad Product, Measurement Product, Data Science, and RnD teams to evaluate, position, and improve ad-products leveraging causal and observational measurement frameworks. Serve as a trusted measurement consultant for key strategic revenue partner relationships
Lead the scoping and development of custom multi-study meta analysis in partnership with Data Science and R&D teams to understand the relative impact of different marketing strategies across digital platforms and media for various partners
Propose well-grounded solutions and flawlessly execute best-in-class ad industry thought leadership in areas of optimization, audience, testing, ad products. Develop go-to-market strategy for such work and ensure it is successfully launched with comms and marketing support
Knowledge, Skills & Abilities:
Ability to structure and conduct analyses to generate insight and recommendations
Experience in advanced analytics, data interrogation and storytelling
Clear and concise communication; high comfort with presenting insights and recommendations to internal and external stakeholders in both large and small forums
Understanding of concepts, measurement solutions, and underlying statistical fundamentals of the ads efficacy and measurement ecosystem
Ability to access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
Familiarity with advanced analytical tools (e.g. SQL, R, SAS)
Experience in executing any measurement solutions including brand and conversion lift,
Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
Exposure to working with revenue partnerships and their needs when it comes to planning and measurement ; expertise in performance marketing is a must
A solid understanding of Snapchat and the digital advertising and measurement ecosystem
Bachelor’s degree in math, economics, finance, marketing analytics or related field
10+ years of experience working with ad efficacy, marketing measurement or analytics at a leading ad platform, agency or measurement company
Advanced degree in business, psychology, sociology or a related field
Experience with ads measurement and market research
Experience developing learning agendas for brand and performance objectives
Experience with working with large measurement data sets and writing SQL code / running big data queries
Experience working with partners or agencies
Experience building and influencing client or partner relationship, collaborating with technical and non-technical stakeholders in a customer-facing role
Self-starter who is equally comfortable presenting to C-level executives as being “plugging in” and executing analysis or research start to finish
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.
Zone A (CA, WA, NYC): The base salary range for this position is $230,000 - $335,000 annually
Zone B: The base salary range for this position is $219,000 - $318,000 annually
Zone C: The base salary range for this position is $196,000 - $285,000 annually
This position is eligible for equity in the form of RSUs
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office at least 80% of the time (an average of 4 days per week).
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!