Director, Sales & GTM Enablement
Sanas
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Palo Alto, CA, USA
Core Responsibilities: Sales Enablement (Primary Focus)
- Own and manage AE onboarding with a structured 30/60/90-day ramp plan, including clear certification milestones.
- Develop and deliver training programs on discovery, objection handling, value-based selling, and enterprise deal strategy.
- Facilitate live pitch practice sessions, deal simulations, and certification programs to build core sales competencies.
- Document and maintain the sales process, qualification framework, and deal hygiene standards.
- Drive ongoing skill development through call reviews, updated messaging, and product training refreshers.
- Maintain a centralized library of sales content, including decks, one-pagers, case studies, and battlecards.
- Review to Gong calls with AEs and RSMs to extract and scale best practices across the team.
- Codify our sales process, qualification framework, and deal hygiene standards.
- Lead ongoing skill development via call reviews, messaging updates, and product refreshers.
- Maintain a central library of sales content (decks, one-pagers, case studies, battlecards).
- Review top Gong calls with AEs/RSMs and scale best practices across the team.
- Identify performance gaps with Sales Leadership and roll out targeted enablement initiatives.
GTM Enablement (Supporting Focus):
- Design onboarding programs for Customer Success, Onboarding, and SDR teams that include:
- Hands-on training with core product functionality (not just pitch decks)
- Contact center fundamentals: operations, deep understanding key metrics, agent workflows, and nuances across business verticals and personas
- Translate insights from customer feedback and sales calls into actionable enablement for post-sale teams.
- Foster a shared language and knowledge across the GTM organization to ensure we engage customers with consistency, credibility, and confidence.
Systems & Processes:
- Own the adoption and documentation of tools for GTM teams, including Gong, Salesforce, Trumpet, and others.
- Develop scalable playbooks for vertical-specific messaging, land-and-expand strategies, and competitive differentiation.
- Measure the effectiveness of enablement programs by tracking ramp time, AE productivity, and team feedback.
This job is no longer accepting applications
See open jobs at Sanas.See open jobs similar to "Director, Sales & GTM Enablement" General Catalyst.