Director Growth Marketing
Sanas
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See open jobs at Sanas.See open jobs similar to "Director Growth Marketing" General Catalyst.Marketing & Communications, Sales & Business Development
United States · Remote
Key Responsibilities:
- Develop and own the global growth marketing strategy across paid, owned, and earned channels.
- Lead and optimize demand generation programs to drive qualified pipeline and revenue.
- Manage multi-channel campaigns including paid search, paid social, display, content syndication, SEO, email, and website conversion.
- Oversee full-funnel campaign tracking and attribution, working closely with RevOps to ensure accurate reporting and ROI measurement.
- Scale Account-Based Marketing (ABM) programs in collaboration with Sales and Product Marketing.
- Partner with Product, Brand, and Content teams to deliver consistent messaging and engaging user journeys.
- Build and lead a high-performing growth marketing team.
- Own the marketing tech stack including automation, analytics, and experimentation tools.
- Establish key KPIs and benchmarks for marketing performance; deliver regular reports to the executive team.
Qualifications:
- 8+ years of experience in B2B growth marketing or demand generation, ideally in a high-growth tech or SaaS company.
- Proven track record of owning pipeline and revenue metrics, with a deep understanding of marketing funnel dynamics.
- Expertise across performance marketing, lifecycle marketing, website optimization, SEO/SEM, and ABM.
- Strong analytical skills with experience in marketing analytics, A/B testing, and attribution modeling.
- Leadership experience managing teams and scaling processes.
- Familiarity with marketing tools like HubSpot, Salesforce, Google Analytics, Segment, and others.
- Excellent communication and collaboration skills.
Preferred Qualifications
- Experience in a PLG (Product-Led Growth) and/or enterprise SaaS environment.
- Strong understanding of GTM motion across multiple segments (SMB, Mid-market, Enterprise).
- Experience working closely with Sales and Product to drive GTM alignment.
This job is no longer accepting applications
See open jobs at Sanas.See open jobs similar to "Director Growth Marketing" General Catalyst.