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Demand Generation Marketing Manager



Marketing & Communications, Sales & Business Development
Palo Alto, CA, USA · Palo Alto, CA, USA · California, USA · United States
Posted on Wednesday, June 19, 2024
Sanas is revolutionizing the way we communicate with the world’s first real-time algorithm, designed to modulate accents, eliminate background noises, and magnify speech clarity. Pioneered by seasoned startup founders with a proven track record of creating and steering multiple unicorn companies, our groundbreaking GDP-shifting technology sets a gold standard. Our initial deployment is laser-focused on elevating the standards of customer experience centers. Testimonials from our partners reveal staggering double-digit improvements in mission-critical KPIs, coupled with boosts in CSAT and NPS. More than just a tool, our technology champions a bias-free workspace. This not only fosters a positive work environment but has also been instrumental in reducing employee attrition and curbing training expenditures.

Sanas is a 70-strong team, established in 2020. In this short span, we’ve successfully secured over $50 million in funding. Our innovation have been supported by the industry’s leading investors, including Insight Partners, Google Ventures, General Catalyst, Quiet Capital, and other influential investors. Our reputation is further solidified by collaborations with numerous Fortune 100 companies. With Sanas, you’re not just adopting a product; you’re investing in the future of communication.

We are seeking a passionate and driven Demand Generation Marketing Manager to join our growing team who can strategize, develop and execute high-impact campaigns across multiple integrated channels, nurture leads to become qualified sales opportunities, and ultimately, drive revenue growth. As the Demand Generation Marketing Manager, you will play a pivotal role in laying the foundation to drive exponential growth for Sanas with key industry audiences. Prove success and create the business case for investment in this function.

You'll Be Responsible For:

  • Developing and implementing a comprehensive demand generation strategy aligned with overall business objectives
  • Managing multi-channel integrated campaigns, including email marketing, content marketing, social media marketing, paid advertising (PPC), affiliate marketing. seo, co-marketing and more
  • Collaborate with marketing and sales teams to define buyer personas, identify ideal customer profiles (ICPs), and develop targeted lead generation campaigns
  • Manage and optimize lead nurturing programs to move leads through the sales funnel and improve conversion rates
  • Utilize marketing automation tools and marketing analytics platforms to track campaign performance, identify areas for improvement, and make data-driven decisions
  • Generate reports and analyze key performance indicators (KPIs) to measure the success of demand generation activities and demonstrate ROI
  • Stay up-to-date on the latest digital marketing trends and technologies

We're Looking for Someone Who:

  • Has a Bachelor's degree in Marketing, Communications, or a related field.5+ years of experience in demand generation marketing with a proven track record of success
  • In-depth understanding of the entire demand generation funnel and the ability to optimize each stage
  • Familiar with marketing automation tools, marketing analytics platforms, paid media platforms, affiliate marketing platforms and seo tools
  • Proven ability to manage and optimize lead nurturing programs for maximum impact
  • Has the ability to get hands on and create a marketing function from the ground up
  • Stellar analytical and problem-solving skills with a data-driven mindset
  • Impeccable communication and interpersonal skills, fostering strong relationships with internal and external stakeholders
  • Thrives in a fast-paced environment and excels at project management, communication, and organization
  • Can work independently and collaboratively to achieve team goals
  • Has experience managing budgets and ensuring fiscal responsibility
  • Knowledge of generative AI tools for marketers to increase efficiency in marketing processes and drive innovation
  • Creative and innovative thinker with the ability to generate new ideas and translate them into high-impact campaign strategies.
  • Be flexible to wear multiple hats in a fast-paced startup environment, pivoting as needed to drive business results

What Offers:

A competitive salary with performance incentives. A full benefits package that includes healthcare, dental, and vision insurance, the chance to work in a creative and dynamic environment with a team that is passionate about innovation and driving change. Opportunities for personal and professional development. Flexible work arrangements to support work-life balance.

Application Process: Interested candidates are encouraged to apply by submitting a resume, a cover letter detailing their qualifications and vision for the role, and a portfolio showcasing previous work/case studies in demand generation. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.