Join our companies in their quest to drive powerful, positive, change that endures.

Senior Marketing Planning and Strategy Manager



Marketing & Communications, Operations
Canada · Remote
Posted on Friday, May 10, 2024

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

The Senior Planning and Strategy Manager is a critical role that will drive Marketing revenue and pipeline contribution planning. This role will partner cross-functionally to realize growing revenue targets, scale the organization sustainably, and address new business opportunities and challenges.

This critical role is responsible for determining the most effective channels, markets, and levers needed to achieve our 3-year growth goals. You will help answer important and ambiguous strategic questions - influencing both Marketing and Sales leadership investment plans. We are looking for someone analytical and creative as well as a leader and collaborator.

You should apply if:

  • You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
  • You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, and countless opportunities to experiment and master your craft in a hyper-growth environment.
  • You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
  • You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

Click here to learn about what we value at Samsara.

In this role, you will:

  • Synthesize insights from multiple parts of the business into consumable and actionable summaries
  • Lead analytics programs for end-to-end planning, marketing team performance and channel effectiveness, and Samsara’s growth forecast
  • Work cross-functionally with our Finance and Marketing teams to ensure our plan is synchronized with our top-of-funnel and other financial metrics
  • Partner directly with senior sales leadership to lead our business review process, driving analysis to understand team performance and trajectory and identify opportunities for accelerated growth
  • Be a strategic thought partner to various stakeholders across the broader go-to-market teams at Samsara (Marketing, Sales, Customer Success, etc.) and influence decision-making with data and analytics
  • Collaborate effectively with internal stakeholders and cross-functional teams to solve business problems, generate operational efficiencies, and deliver successfully against high organizational standards
  • Be a strong leader, and draw upon solid analytical, critical thinking, and problem-solving skills
  • Drive efficiencies that lead to tangible ROI on projects completed
  • Identify strategic areas of growth and recommend additional investments, including areas such as new international areas, industry verticals, and customer segments
  • Partner with Strategic Finance on financial forecasts and provide inputs on sales productivity, sales performance, and cost of sale trends
  • Champion, role model, and embed Samsara’s cultural principles (Sample the Customer Experience, Have a bias for action, Work backward from Winning, Have discipline, BE Intellectually Honest, Keep a High Bar, Solve Problems Together) as we scale globally and across new offices

Minimum requirements for the role:

  • 6+ years of experience in Consulting, Finance, Business Operations, Sales Operations or other analytical role
  • Ability to conduct sophisticated and creative analysis of complex data and translate the results into actionable insights, deliverables, messages, and proposals
  • Highly organized with exceptional attention to detail and the ability to manage multiple projects on a tight deadline
  • Strong analytical and logical reasoning skills
  • Sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results
  • Ability to build strong relationships with executives (EVP of Sales / Marketing, Marketing VPs, Finance Directors) and cross-functional partners
  • Comfortable with ambiguity and enthusiastic about improving efficiencies
  • Strong skillset with analytical tools (e.g., spreadsheet models, Google Sheets, Microsoft Excel) and willingness to expand skill set to tackle new problems

An ideal candidate also has:

  • Experience with B2B go-to-market strategies and identifying areas of opportunity and optimization
  • Hands-on experience working with Databricks and/or Google BigQuery
  • Data Science, machine learning, or predictive analytics experience
  • Experience with Salesforce

Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.

We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market positioning.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.
$144,500$187,000 CAD

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.


Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.


Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘’ or ‘’. For more information regarding fraudulent employment offers, please visit our blog post here.