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Senior Growth Marketing Manager - CRO

Samsara

Samsara

Marketing & Communications, Sales & Business Development
Seattle, WA, USA
Posted on Tuesday, April 23, 2024

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

Recent awards we’ve won include:

Glassdoor's Best Places to Work 2024

Best Places to Work by Built In 2024

Great Place To Work Certified™ 2023

Fast Company's Best Workplaces for Innovators 2023

Financial Times The Americas’ Fastest Growing Companies 2023

We see a profound opportunity for data to improve the safety, efficiency, and sustainability of operations, and hope you consider joining us on this exciting journey.

Click here to learn more about Samsara's cultural philosophy.

About the role:

We are looking for a dynamic and experienced Senior Growth Marketing Manager to join our team, who will play a pivotal role in scaling our business through innovative growth strategies. The ideal candidate is someone who not only has a proven track record in leveraging various marketing channels for growth, particularly with a strong emphasis on Paid Search campaigns, but also brings a deep expertise in Conversion Rate Optimization (CRO) and a robust experimentation mindset to the table. You will be tasked with developing and executing comprehensive marketing strategies aimed at driving customer acquisition, engagement, and retention. A significant part of your role will involve utilizing your analytical skills to implement and oversee rigorous testing and experimentation frameworks, enabling us to optimize our marketing efforts continuously and improve conversion rates across our digital properties. This is a unique opportunity to contribute to our company's growth by combining analytical rigor with creative marketing strategies, all while working closely with cross-functional teams to enhance our customer experience.

You should apply if:

  • You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
  • You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
  • You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
  • You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

Click here to learn about what we value at Samsara.

In this role, you will:

  • Acquire customers through digital channels and be directly responsible for helping the company meet its growth goals
  • Optimize the entire conversion funnel and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages to drive incremental pipeline
  • Be a business owner for your channels: manage budgets and forecasts, measure performance, and optimize for results
  • Support new areas of growth for the company by launching inbound campaigns for new geographies, product lines, and industries
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

  • 5+ years of paid acquisition channel experience, with at least 3+ years of experience in an analytical role
  • Strong communication and project management skills, with a track record of successfully managing multiple cross-functional projects and deadlines
  • Demonstrated experience in Conversion Rate Optimization (CRO) and a proven track record of improving conversion metrics through experimentation
  • Solid understanding of statistical methodology and experience running experiments
  • Technical proficiency or willingness to learn about relevant backend systems and data sources
  • Strong communication and project management skills
  • Excellent analytical skills and an ability to prioritize based on impact
  • An understanding of business metrics and an ability to optimize for them

An ideal candidate also has:

  • Bachelor's degree in business, economics, a quantitative field, or equivalent experience required
  • Experience running paid ads and digital management gen campaigns
  • Experience with SQL (or a desire to learn!)
  • 1+ years of experience with Google Ads

Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.

We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market positioning.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.
$97,580$147,600 USD

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.