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Director, Field Marketing and ABM



Marketing & Communications
San Francisco, CA, USA
Posted on Thursday, June 15, 2023

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

Recent awards we’ve won include:

Great Place To Work Certified™ 2023

Best Place to Work by Built In 2023

Financial Times The Americas’ Fastest Growing Companies 2023

Deloitte Fast 500 Companies

IoT Analytics Company of the Year in 2022’s IoT Breakthrough Winners

We see a profound opportunity for data to improve the safety, efficiency, and sustainability of operations, and hope you consider joining us on this exciting journey.

About the Role:

We are looking for a Director of Field Marketing & ABM with a proven track record of driving demand and delivering pipeline to fuel our next stage of growth. You should be relentlessly focused on the customer and have experience activating account-based marketing initiatives, programs and events across various sales segments. As a key member of the Marketing Leadership team, you will drive and scale a high-performing team and operate as a team player who appreciates a unique, entrepreneurial and collaborative environment.

This is a highly cross-functional role that requires building strong relationships across the marketing team and with leaders from Sales, Customer Success, Product, and Business Operations to obtain shared success.

You should apply if:

  • You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.

  • You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.

  • You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.

  • You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

Click here to learn about what we value at Samsara.

In this role, you will:

  • Lead the Field Marketing and Account Based Marketing teams while helping them grow in influence, ownership and scope; bring discipline, best practices and rigor to create consistency & scale.

  • Partner closely with regionally-organized sales leaders to develop a strategy that supports strong quarterly pipeline and revenue goals; advocate for what sales needs, and keep sales informed on marketing priorities.

  • Plan, execute, scale and optimize high-performance ABM programs to deliver on our aggressive pipeline goals and support expansion within our current customer base.

  • Design, implement, and measure field marketing events and programs to support deal progression and expansion.

  • Deliver on pipeline objectives and use data-driven decision making to drive growth, expansion and retention; reporting out performance to leadership on a regular basis.

  • Evaluate the performance and ROI of campaigns, adjusting tactics and strategy accordingly to optimize budget.

  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

  • Hire, develop and lead an inclusive, engaged, and high performing team

Minimum requirements for the role:

  • 10+ years of experience in b2b saas marketing, preferably field marketing or ABM

  • 7+ years building and leading a team

  • Bachelor’s degree or higher

  • Familiarity with Salesforce, Tableau and 6Sense

  • A strong track record of driving and scaling pipeline generation in fast-paced environments

  • Strong track record of leadership and development, with desire to grow, scale and manage a high-performing team

  • Strong problem-solving with a track record of a test & learn mindset

  • Excellent team player who values other views and can earn stakeholder confidence quickly and exert influence

  • Strong executive communication and ability to effectively share program strategies, results, and insights with a large audience

Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver total compensation (based on role, level, and geography) that is above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs). A new hire RSU award is awarded at the time of hire, and additional RSU refresh grants may be awarded annually.

We pay for performance, and top performers are eligible to receive above target equity refresh awards which allow employees to achieve higher market positioning.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.
$156,800$235,200 USD

At Samsara, we welcome everyone regardless of their background, race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, etc. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.



Full time employees receive an above market total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.

Flexible Working

At Samsara, we have adopted a flexible way of working, enabling teams and individuals to do their best work, regardless of where they’re based. We value in-person collaboration and know a change of scenery and quiet space to work is welcomed from time to time, but also appreciate that the world of work has changed. Our offices remain open for those who prefer to collaborate or work in-office, but we also encourage fully remote applicants. As most roles are not required to be in the office, we are able to hire remotely where Samsara has an established presence. If a role is required to be in a certain location and candidates do not have work authorization for that location, Samsara will conduct an immigration assessment. If the role is not required to be in a specific location, Samsara will move forward with the remote location that works best for the business. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company.

Please note: Samsara does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Samsara employees.