At Resilience, we are on a mission to make the world cyber resilient to material losses. As we grow our product suite, we need someone who can design the master product marketing plan and then pick up the tools to build it. This is a 0-1 role, meaning you’ll be taking a new product from "concept" to "market reality" with your own two hands. We are based in New York City and looking for candidates who are also NY based.

The Mission

• Own the POV: You’ll be the voice of this new product. You need to decide what we stand for, own that perspective, and communicate it clearly to the world.
• Simplify the Complex: You can take a messy, technical idea and explain it so simply that anyone "gets it" instantly. You’re a storyteller who values clarity.
• Get Your Hands Dirty: Strategy is only 50% of the job. The other 50% is executing—writing the copy, launching the campaigns, and doing the work to get us across the finish line.
• Work Smarter with Gemini: You know how to use Gemini to move faster. Whether it’s brainstorming, refining messaging, or automating the busy work, you use AI to scale your own output.
• Bias to Action: You’d rather ship a "good" version today than a "perfect" version next month. You thrive on momentum and actually getting things done.

Why Resilience?

• Bias to Action: We value speed and the ability to ship high-quality work
• The "Blank Page" Advantage: You aren’t maintaining a legacy product; you are building a category from the ground up.
• Low Ego, High Ambition: We are a grounded team that dreams big about the future of cyber risk management.

What You’ll Do

Your goal is to arm our field teams with the narrative and tools they need to win.

• Market Intelligence: Stay ahead of the curve with constant competitive research and data-driven insights from our own customer and claims data.
• Launch & Iterate: You own the assets from start to finish. You’d rather ship a "good" version today and iterate than wait for a "perfect" version next month.
• Asset Creation: Build the "heavy hitters"—battle cards, first-call decks, objection handling guides, and deep-dive technical briefs.
• Value Proof Points: Develop and maintain ROI calculators and business case templates that prove our financial impact.
• Content Production: Write and produce high-impact collateral, including case studies and white papers (short and log form)
• Sales Enablement: Partner with Enablement and Field teams to lead trainings and "office hours" that ensure our messaging is adopted, not just read.
• Market Intelligence: Conduct ongoing competitive research and "win/loss" analysis to keep our positioning sharp.
• Campaign Support: Collaborate with Demand Gen to build content paths for campaigns that drive awareness and high-quality leads.
• Data Driven: Find the story in our customer and claims data and use it to help all our clients

Who You Are

• Experienced: 4 + years of PMM experience (Cybersecurity, Cyber Risk Management, Cyber Insurance, or Enterprise SaaS preferred).
• A "Quick Thinker": You can process complex technical shifts and translate them into simple, actionable sales plays.
• Humble & Hungry: You want to build a category-defining product and aren't afraid to roll up your sleeves to help the team cross the finish line.
• A Master Communicator: You are a gifted writer who understands that "short and punchy" beats "long and academic" every time.
• Data-Informed: You use performance metrics and market data to refine your storytelling and prioritize your projects.
• Project Owner: You can manage multiple workstreams simultaneously without letting the quality of the "final mile" slip.
• AI proficient!