Senior Product Marketing Manager, Activation/Expansion
Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it’s working: over 15,000 businesses on Ramp to save an average 5% and close their books 8x faster.
Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.
Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company’s #1 Most Innovative Company in North America, LinkedIn’s #1 Top Startup in the U.S., a CNBC Disruptor, and a TIME100 Most Influential Company.
About the Role
Ramp is looking for a Senior Product Marketing Manager to help existing customers get the most value out of Ramp. You’ll be responsible for developing messaging, audience insights, segmentation, post-sales enablement, and campaigns to help existing customers deepen their usage of Ramp. You’ll partner closely with Product, Rev Ops, and Account Management.
The ideal candidate is customer-obsessed, market-intelligent and competitor-aware. You have a deep understanding of customer pain points and needs and can translate that into compelling messaging, internal enablement and campaigns. We’re looking for someone who thrives in fast-paced environments and enjoys both setting the strategy and also diving in to execute and drive results for the business. This is a highly cross-functional and visible role that’s a good fit for someone who is motivated by goals and hungry to make an impact.
What You’ll Do
Own holistic, unified customer journey as customers onboard, active and mature onto Ramp
Invest in foundational insights and messaging to inform experiments and campaigns to help self-serve admins be successful on Ramp
Partner with the Lifecycle team to operationalize experiments and campaigns
Create compelling content, customer-facing assets, and internal guides to equip the Account Management team to drive increased adoption and expansion of our core products
Partner with Product, Data Science and Account Management teams to take product insights and turn them into automated, scaled campaigns to drive product usage with our self-serve audience
Increase cross-sell and usage of core and secondary products and features, with an eye towards increasing customer success as well as business revenue
Weave together market dynamics, customer needs, and products to create comprehensive go-to-market strategies
Deeply understand the audience and experience of admins administrating Ramp and onboarding their employees
What You Need
Minimum 5 years of experience in product marketing at a high tech company
Experience crafting compelling product positioning and messaging
Excellent written and verbal communication skills; Ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writing
Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas
Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively
Test & learn mindset, lean on data and experimentation to make decisions and inform strategies
Prior experience in fintech and/or high-growth startups
The annual salary/OTE range for the target level for this role is $144,500 - $170,000 + target equity + benefits (including medical, dental, vision, and 401(k)
Benefits (for U.S.-based full-time employees)
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
One Medical annual membership
401k (including employer match on contributions made while employed by Ramp)
Fertility HRA (up to $5,000 per year)
WFH stipend to support your home office needs