Level: 5-6, Senior Marketing Manager

Team/Department: Proptech, CRO Office

Reports to: GM/CRO, Proptech (line); CPMO (functional)

About PRYPCO

PRYPCO is a Dubai-based proptech company transforming real estate investment through fractional ownership, blockchain-enabled tokenization, and end-to-end property services.

PRYPCO is building two paths to real estate ownership. One lets people invest in property fractionally. The other, full ownership, takes a renter or buyer all the way to owning a home outright, starting with mortgage pre-approval and carrying through to property matching and long-term ownership. Proptech is the team behind that second path, and it's where a large share of the company's next stage of growth is expected to come from. Through our Proptech business, we're one of the largest mortgage aggregators in the market, and we're now pivoting building a direct B2C channel alongside a broker led model to own the home-buyer's end to end journey.

About The Role

PRYPCO's Proptech business is our bet on becoming the smartest path to real estate ownership in Dubai. We are building the journey that takes a renter to their first home and keeps them on the platform long after: instant mortgage pre-approval, guided property matching, and an Owner Hub that turns a one-time buyer into a returning seller, refinancer, or landlord. Mortgage is where we start, because it's the part of buying a home that scares people most, and the part we're best equipped to fix. The plan is to grow from roughly 300 disbursals a year today to about 3,000 within five years, while proving that a productised, software-led advisory model beats the traditional agent-and-broker model on speed and trust.

Proptech also runs a B2B mortgage aggregation channel for brokers and agents, and a property management vertical. Both have their own strategies but sit under the same brand and the same customer promise.

We're hiring a dedicated Senior Marketing Manager to own branding and marketing for this business end to end. It's an individual contributor role with no direct reports. You'll do most of the strategic and hands-on work yourself: positioning, content, campaign planning, budget calls, and performance analysis. For paid media buying, visual design and creative production, and day-to-day social channel management, you'll brief and work through PRYPCO's central marketing team rather than build that capability yourself.

What You'll Be Doing

• Set the marketing strategy for Proptech: decide which audiences we go after first, what story we tell them, and how that maps onto the funnel, from a renter who doesn't yet know they can afford to buy, through to an owner using the Owner Hub.
• Make the case to the GM/CRO on when we should invest in brand and education and when we should lean into lead generation, using funnel data such as conversion, cost per lead, and lead quality to support the call rather than relying on instinct.
• Own the Proptech brand and its positioning: distinct enough to stand on its own, consistent enough to sit comfortably alongside PRYPCO's other businesses.
• Translate strategy into an execution roadmap, sequenced against what product and engineering are shipping across the B2C homebuyer journey, the B2B broker channel, and property management, so marketing doesn't run ahead of or behind the product.
• Own and allocate the Proptech marketing budget within limits set by the GM/CRO, and be accountable for what that spend returns.
• Write. Draft a meaningful share of the content yourself, including blogs, LinkedIn posts, campaign copy and website messaging, and hold the editorial bar for everything else that carries the Proptech name.
• Own analytics and measurement for the business: funnel conversion, cost per disbursal, campaign ROI, and reporting that back to the GM/CRO and to central marketing leadership.
• Run lifecycle and CRM marketing, including nurture sequences, re-engagement and retention campaigns for owners, working through central marketing's CRM tooling to execute what you design.
• Stay close to PRYPCO's other business units, including Blocks and Mint, and to central marketing, so Proptech campaigns build the house brand rather than compete with it. Understand all marketing channels and the impact of each (paid, direct, PR, social, etc.).
• Rely on central marketing for paid campaign execution, visual design and creative concepts, CRM platform administration, and day-to-day social media management. Your job is to brief them well and hold the quality bar, not to replace their function.
  
  

What Success Looks Like

• There's a documented Proptech positioning and brand story that the GM/CRO, central marketing and product actually use when they talk about the business, not a deck sitting in a folder.
• The GM/CRO has a real, working framework, built by you, for deciding brand spend versus lead-gen spend each quarter, grounded in funnel numbers rather than opinion.
• Marketing activity tracks the product roadmap. Campaigns launch when there's something real to point people at.
• Cold-funnel conversion is moving in the right direction, and you can show what marketing did to move it.
• Content carrying the Proptech name, across blogs, social and campaigns, reads like it comes from one brand with one voice.
• Central marketing would describe the working relationship with Proptech as one of the clearer ones in the company: good briefs, clear priorities, few fire drills.
  
  

What We're Looking For

• 8 to 12 years in marketing, with real experience on both sides of the discipline: brand and positioning, and performance or growth.
• A track record of building a brand's positioning and go-to-market from close to scratch, rather than running an established playbook.
• Comfortable owning a budget and being judged on what it returns.
• A genuine writer, able to point to content you personally wrote and shaped rather than only briefed.
• Strong with data. You read funnel and conversion numbers fluently and use them to settle arguments about where to spend.
• Good judgment and strong stakeholder instincts. You'll be influencing a GM/CRO and coordinating a central marketing team, and neither reports to you.
• Proptech, fintech or real estate background is a plus. It isn't required.
  
  

Bonus Points

• Experience marketing a considered-purchase or high-trust product, such as mortgages, insurance, wealth, or healthcare.
• Experience working a similar operating model before: an in-house brand owner supported by a central or shared marketing team, rather than a marketer with their own dedicated team or agency.
• Exposure to the UAE or wider MENA real estate and regulatory environment, and the local mortgage market.
• Hands-on experience with CRM and lifecycle tooling such as HubSpot.
• Comfortable to be on camera and social media.