Location: Dubai, UAE (in-office)

Experience: 8+ years

Employment Type: Full-Time

Role Overview

As the Product Marketing Manager, you will own the entire Product Marketing function across PRYPCO's PropTech and FinTech verticals. Your core focus will be translating complex real estate and financial products and flows into compelling and engaging user experiences both inside the application and outside.

You will play a key role planning the go-to-market strategy for various products, positioning of various products and growth hacks to drive TOF and drive the funnel from awareness to consideration to conversion.

You will work closely with Product, Tech and Operations teams. - deeply understanding our users (investors, homebuyers, tenants, and agents) across businesses, and making sure our products are packaged in a way that resonates, and ensuring every launch lands with measurable impact.

This is a senior, hands-on role. We're looking for someone who can set the product marketing vision, build the playbook from scratch, and execute at speed. You should be equally comfortable crafting a positioning doc, briefing a creative team, presenting to leadership, and getting into the details on competitive research.

Key Responsibilities

Go-to-Market Strategy & Launch Execution

• Own the end-to-end GTM strategy for all product launches across PRYPCO's business units - real estate marketplace, mortgage/financing, fractional ownership, and rental solutions.
• Define launch tiers, timelines, channel mix, and success metrics for every release - from major product launches to feature updates.
• Coordinate cross-functionally with Product, Growth, Performance Marketing, Sales, and Brand teams to ensure launches hit revenue and adoption targets.
• Build and maintain a GTM playbook that can scale across multiple verticals and markets.
  
  

Product Adoption & Lifecycle Marketing

• Your strong suite is all product and marketing tools like Moengage, Amplitude, Adjust, GA, BI, Looker and you are comfortable measuring and presenting growth metrics.
• Explore and set up dashboards, quick apps, landing pages, automations and more using AI tools like claude-code, codex, manus etc.
• Partner with Growth and CRM teams to optimize user journeys from 1st to last touchpoint, activation campaigns, and upsell/cross-sell strategies that drive product adoption post-launch.
• Define and track and grow product adoption metrics - activation rates, feature usage, LTV, and conversion rates.
• Identify friction points in the user journey and work with Product and UX to improve conversion at every stage of the funnel.
• Own the voice-of-customer feedback loop between users, CX and the business.
  
  

Positioning, Messaging & Narrative

• Develop clear, differentiated positioning and messaging for each product line - tailored to distinct personas (investors, first-time buyers, tenants, real estate agents). This is not just messaging but the positioning strategy.
• Create product narratives that translate complex PropTech and FinTech offerings into simple, compelling value propositions.
• Ensure consistency of product messaging across all touchpoints - website, app, ads, sales collateral, CRM, CX and social.
  
  

Market & Competitive Intelligence

• Build and maintain a competitive intelligence program - track competitor launches, pricing changes, positioning shifts, and market trends across UAE PropTech and FinTech.
• Conduct ongoing customer research through interviews, surveys, and data analysis to deeply understand buyer motivations, objections, and decision-making processes.
• Translate market insights into actionable recommendations for Product and Leadership teams.
  
  

Sales Enablement & Content Strategy

• Build the sales enablement toolkit - pitch decks, battle cards, objection handlers, product one-pagers, demo scripts, and case studies.
• Partner with the content and brand teams to produce high-impact product marketing assets: landing pages, explainer videos, product tours, and email sequences.
• Train internal teams (sales, customer success, partnerships) on product positioning, key differentiators, and competitive responses.
• Own the product marketing content calendar in coordination with the broader marketing team.
  
  

Analytics & Performance

• Define product marketing KPIs and build dashboards to track the impact of launches, campaigns, and positioning changes on revenue and adoption.
• Work closely with the data and analytics team to measure launch effectiveness, campaign attribution, and user behaviour across verticals.
  
  

What success looks like for this role?

• User journey and product adoption metrics show measurable improvement quarter over quarter.
• Sales team is fully enabled with up-to-date collateral, trained on product narratives, and confident handling competitive objections.
• Every major product/feature launch has a documented GTM strategy with clear KPIs
• Positioning and messaging are uniform and compelling across all verticals and touchpoints.
• Cross-functional teams (Product, Growth, Sales, Operations) see you as the connective hub that accelerates their work.
  
  

Requirements

Must-Have

• 8+ years of experience in product marketing, with at least 3 years in a senior or lead capacity - ideally within FinTech, PropTech, SaaS, or a high-growth digital business.
• Extremely well versed with marketing & product tools across the spectrum (CRM, performance, analytics, outbound communication tools,, MMP) and understands how everything is connected.
• Proven track record of owning and executing GTM strategies that drove measurable business outcomes (revenue, adoption, market share).
• Deep experience building positioning and messaging frameworks for complex, multi-persona products.
• Strong cross-functional operator - you've worked closely with Product, Sales, Growth, and Brand teams and know how to align stakeholders.
• Excellent storytelling and communication skills - you can distill complex products into clear, compelling narratives for both consumers and B2B audiences.
• Hands-on experience with competitive analysis, customer research, and market intelligence programs.
• Analytical mindset - comfortable defining KPIs, building dashboards, and using data to inform product marketing decisions.
• Comfortable operating at pace in a fast-moving, ambiguous environment where you're building the function, not inheriting one.
  
  

Bonus Points

• Experience marketing real estate, mortgage, or investment products in the UAE or MENA region.
• Familiarity with product-led growth (PLG) motions and self-serve product adoption strategies.
• Previous experience working across multiple business verticals simultaneously.
• Exposure to AI-powered marketing tools and automation platforms.
• Experience with pricing strategy and packaging for financial or subscription products.
• Background in both B2C and B2B product marketing within the same organisation.