Role Overview

The Performance Marketing Manager will lead paid acquisition across mobile app installs and web-based conversion campaigns. This role requires hands-on experience running app install campaigns, along with the ability to manage and optimize lead generation and web conversion funnels.

The ideal candidate is highly analytical, execution-focused, and comfortable managing complex, multi-platform performance campaigns at scale.

Key Responsibilities

App Install & Mobile Growth

• Plan, execute, and optimize app install campaigns across Meta, Google, Apple Ads, TikTok, Snapchat, and other mobile channels
• Monitor and improve CPI, CPA, retention, ROAS, and LTV
• Test and iterate on creative formats, messaging, and ad placements tailored for mobile-first consumption
  
  

Web & Lead Generation Campaigns

• Manage lead generation and web conversion campaigns across Meta, Google, Bing, TikTok, Quora, Snapchat, and other relevant platforms
• Optimize audiences, creatives, and funnels to improve conversion rates and lead quality
  
  

Attribution, Measurement & MMPs

• Use ADJUST as the Mobile Measurement Partner (MMP) to track, analyze, and report on app performance across channels
• Work with attribution models, postbacks, cohorts, and channel-level quality analysis
• Understand privacy-led measurement frameworks, including SKAN, attribution windows, and limitations
  
  

Performance Optimization & Analytics

• Own budget allocation and performance optimization across platforms
• Track and report on CAC, CPI, CPL, ROAS, conversion rates, and revenue impact
• Translate performance data into clear insights and recommendations for leadership
  
  

Tracking & Technical Collaboration (Not Mandatory But Preferred)

• Coordinate on event setup, GTM implementation, and tracking validation
• Debug tracking discrepancies in collaboration with tech, analytics, or external partners
• SEO knowledge is a plus
  
  

Mandatory Requirements

• Minimum 6 years of experience in paid / performance marketing
• Hands-on experience running app install campaigns (non-negotiable)
• Experience with any Mobile Measurement Partner (MMP)
• Proven experience managing web conversion and lead generation campaigns
• Strong execution experience across Meta, Google Ads, Apple Ads, Snapchat, Tiktok, Bing and other platforms.
• Data-driven mindset with strong analytical and optimization skills
  
  

Preferred (Nice To Have)

• Experience with event setup, GTM implementation, or tracking/debugging
• Background in prop-tech, SaaS, or high-consideration product
• Knowledge of SEO and ASO