Key Responsibilities

Growth Strategy & Execution

• Design and lead end-to-end growth strategies that focus on user acquisition, activation, retention, and revenue growth.
• Drive key metrics such as CAC, LTV, churn, and conversion across the entire customer lifecycle.
• Design and implement A/B testing for campaign performance optimization.
• Execute outbound calendar of communications across 5 different business verticals
  
  

CRM, Automation & Campaign Management

• Own the CRM and marketing automation stack — from setup to optimization.
• Build, manage, and optimize automated customer journeys via email, WhatsApp, push notifications, and SMS.
• Collaborate with Product and Tech teams to trigger user flows based on behavior and transaction signals.
  
  

Segmentation & Personalization

• Segment users based on behavior, demographics, usage patterns, and lifecycle stages.
• Personalize communication and offers to maximize engagement and retention.
  
  

Analytics & Performance Tracking

• Track and report on campaign performance and funnel metrics; uncover insights and propose actionable recommendations.
• Create dashboards and use tools like Mixpanel, Amplitude, HubSpot, or similar to monitor KPIs.
• Coordinate with Data & Product teams to improve attribution and cohort tracking models.
  
  

Requirements

Must-Have

• 4-6 years of experience in a growth, or CRM automation role — ideally within a FinTech, SaaS, or high-growth digital business.
• Hands-on experience with CRM platforms like Moengage, Salesforce, Gushup or Braze.
• Strong understanding of user segmentation, lifecycle marketing, drip campaigns, and engagement funnels.
• Proven experience building automated flows and A/B testing campaigns for email and WhatsApp.
• Analytical mindset with the ability to extract insights from campaign and product data.
• Comfortable working in a fast-paced, data-driven environment.
  
  

Bonus Points

• Previous experience working in the MENA region or scaling products across emerging markets.
• Exposure to marketing APIs, webhook integrations, or no-code automation tools (e.g. Zapier, Integromat).
• Familiarity with SQL or basic querying for custom reporting.