Senior Property Marketing Manager (Commercial Retail)

Onsite | Oceanside, CA

$100,000–$120,000 Base Salary + Bonus

Do you thrive on creating experiences that bring people together? Are you passionate about commercial real estate, retail marketing, and building vibrant community destinations? We're looking for a Senior Property Marketing Manager to lead marketing strategy and execution for a portfolio of high-profile retail shopping centers throughout Southern California.

This is a highly visible, hands-on role for someone who enjoys the balance of strategic marketing, community engagement, analytics, and relationship building. You'll have the opportunity to make a direct impact on property performance by driving foot traffic, increasing tenant engagement, and creating memorable experiences that keep customers coming back.

What You'll Do:

• Develop and execute annual marketing plans for a portfolio of commercial retail shopping centers
• Plan, coordinate, and oversee community events including holiday celebrations, concerts, movie nights, seasonal activations, and promotional campaigns
• Manage each property's social media presence across Instagram, Facebook, and TikTok
• Oversee individual property websites and ensure content remains fresh, engaging, and accurate
• Build strong relationships with retail tenants and collaborate on promotions and marketing opportunities
• Analyze marketing performance using traffic analytics and campaign data to measure ROI and recommend future strategies
• Manage property marketing budgets and allocate resources effectively
• Partner closely with leasing, operations, and asset management teams to align marketing initiatives with business objectives
• Coordinate vendors, agencies, entertainment, and event partners as needed
• Stay actively connected to each property through regular onsite visits and tenant engagement.

What We're Looking

• For5+ years of marketing experience within commercial retail real estate, shopping centers, or mixed-use properties.
• Experience owning marketing strategy from planning through execution.
• Strong event marketing and community engagement experience.
• Experience managing marketing budgets and demonstrating ROI.
• Comfortable managing social media and website content
• Strong analytical skills with the ability to turn data into actionable marketing strategies
• Excellent communication and relationship-building skills with tenants, vendors, and internal stakeholders.
• Self-starter who enjoys working independently and taking ownership
• Willingness to work occasional evenings and weekends for special events.

Preferred Experience:

• Commercial retail, shopping center, REIT, or retail property management experience.
• Experience using traffic analytics or retail marketing platforms such as Placer or similar tools.
• Experience managing outside vendors and agencies.
• Familiarity with direct mail or local community marketing initiatives.