I have the pleasure of recruiting for a growing life insurance company seeking an AVP of Marketing to serve as a strategic partner to the VP of Marketing and help drive marketing, product, and agent engagement initiatives across the organization.

This is a high-visibility leadership role in a lean, entrepreneurial environment where the right person will play a key role in marketing strategy, agent relations, product development, and operational reporting.

Key Responsibilities

• Act as a right-hand partner to the VP of Marketing, supporting strategy and execution across marketing initiatives

• Analyze marketing performance, campaign results, and KPIs and present insights to leadership

• Build relationships with insurance agents, field leaders, and advisory councils to improve communication and retention

• Assist with life insurance product development and market research in partnership with underwriting and actuarial teams

• Support product launches, marketing campaigns, and distribution strategies

• Develop communications and presentations for shareholders and handle investor inquiries

• Partner with customer service to improve policyholder communication and retention strategies

• Review claims communications and complaint trends to identify improvement opportunities

• Collaborate across operations, compliance, legal, and finance to ensure projects align with regulatory requirements

Ideal Background

• 7–10+ years of experience in life insurance operations, administration, or marketing

• Strong understanding of life insurance products, distribution channels, and regulatory frameworks

• Experience working with independent agents, broker-dealers, or financial advisors

• Ability to manage multiple projects and cross-functional initiatives in a fast-paced environment

• Strong analytical, reporting, and communication skills