Sr Product Marketing Manager
Marketing & Communications, Product
Posted on Friday, October 27, 2023
Senior Product Marketing Manager (Remote)
At Plume, we’re on a mission to radically transform healthcare access for the transgender and gender-nonconforming communities. As a trans-founded company, we're proud to be building a virtual care home that makes a difference in countless lives. Are you ready to be part of our growing team in the healthtech industry?
Available to over 1 million transgender individuals across 45 states, we need passionate, talented individuals like you to join our journey and help us to increase access to life-saving Gender Affirming Hormone Therapy and improve the lives of trans folks. If you have a heart-forward approach and resonate with our values, we'd love to hear from you!
About the Role:
Report directly to our Director of Performance Marketing. You’re an expert in improving acquisition, sales, care utilization, and retention throughout a member’s experience, preferably in the healthcare or health-tech industry. Additionally, you’re an SME in Active Campaign with a deep understanding of its core functionality and analytics capabilities.
Own the development of the lead-to-conversion journey, aiming to increase the adoption of value-added products and services through email and website channels
Take ownership of platforms and oversee the technical implementation of key CRM programs within ActiveCampaign, Google Analytics, and WordPress. Lead logic integration, onboarding, field and tag creation, data collection and validation, and collaborate with our Product and Engineering teams to achieve desired results.
Own email automation, campaign, and conversion analyses. Draw actionable insights from key performance indicators (KPIs) and present results to key stakeholders
Work with others to optimize sales and retention interventions.
Write briefs and closely collaborate with creative and content teams to manage the delivery of email and push campaign assets
Maintain positive and productive relationships with other teams, including Clinical and Engineering. Ensure consistent, accurate, meaningful, and on-brand messaging of programs and product updates
Collaborate with the Member Success team to leverage member interaction touchpoints, and promote peer support groups, hangouts, and other events
Work with the product team to ensure consistency in website messaging.
Actively write and publish email, newsletter, social ads, and website content at a weekly cadence
Ensure cohesive messaging to internal and external customers across various channels such as websites, social media, and emails
Define specific landmarks in the customer journey, overcome roadblocks, and execute programs that drive new member acquisition, deeper engagement, and extended retention.
Due to the nature of startups, this role is expected to be dynamic and may evolve to encompass additional duties and ad hoc projects as needed. This should be good news to you.
You are strategic: You have a keen eye for identifying opportunities and threats through a comprehensive analysis of current and future trends
You thrive in fast-paced startup environments. You are proactive and don't wait to be told what to do. You are able to foresee needs and take action. Your self-starter mentality allows you to thrive in fast-paced startup environments
You have a knack for dealing with ambiguity. When things are uncertain, you remain calm and make rational decisions based on data and strong analytical skills. Building order out of chaos comes naturally to you
You're a strong written and verbal communicator. You are not afraid of over-communicating and have the ability to articulate complex ideas clearly and effectively
Your organizational skills and followup skills allow you to manage multiple projects to meet deadlines
You have a strong drive to cross-functionally collaborate and coordinate with internal and external stakeholders
5+ years of experience in a performance-driven marketing role is required
3+ years of experience in automated marketing is required, preferably in the healthcare or technology sector
At least two years experience in the healthcare or health tech industry - healthtech startup is a plus!
A proven track record of improving lead-to-conversion ratios and optimizing for growth and retention is required
Proven Proficiency in ActiveCampaign, Hubspot or another CRM platform is a must
Experience with building email templates, including troubleshooting and editing code is required
Experience working with the transgender/gender-nonconforming community and/or other underserved groups is a plus!
Compensation & Perks:
$105,000-$115,000 Annual Salary DOE
Medical, Dental, Vision, 401(k)
Free Plume and Mental Health Subscriptions
Plume is an equal-opportunity employer. Trans and gender-nonconforming individuals are strongly encouraged to apply, particularly those who identify as people of color. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. We will provide reasonable accommodations to individuals with disabilities upon request. Please let us know if you require any accommodations to apply or interview for this position.
Discover more about Plume at www.getplume.co and become part of our award-winning journey towards transforming healthcare for every trans life. Join us today in shaping the future of healthtech and LGBTQ+ care!