Market Research Manager
Ping Identity
About Ping Identity:
At Ping Identity, we're changing the way people think about enterprise security technology. With our innovative Identity Defined Security platform, we're helping to build a borderless world where people have total freedom to work wherever and however they want. Without friction. Without fear.
We call this digital freedom. And it's not just something we provide our customers. It's something that drives our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.
We're headquartered in Denver, Colorado, and we have offices and employees around the globe. And we serve the largest, most demanding enterprises worldwide, including over half of the Fortune 100. Because even in the most complex enterprise environments, security shouldn't be a source of anxiety. It should be one of your greatest competitive advantages.
As the Market Research Manager, you are responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. You set policies and practices for gathering research on market conditions and consumer trends. The Market Research Manager works closely with vendors and market research sponsors to ensure the successful execution of the fieldwork. Upon completion, the Market Research Manager reviews the collected data and makes business-oriented recommendations to the sponsoring team(s).
This role is an integral part of our Product Marketing team and will manage market research efforts for the organization. You are well-versed in research methodologies and familiar with B2B market research preferably with technology vendors. Technical identity, cybersecurity, fraud, or related solution experience a plus. This is a fantastic opportunity to increase growth at Ping that influences company strategy. You will report to the Sr. Manager of Market Research and Insights.
You Will:
- Communicate with internal teams to understand and document the business objectives
- Select the most appropriate research methodology and techniques
- Select and manage vendors to conduct qualitative/quantitative primary research and provide secondary data sources when needed
- Design qualitative and quantitative research plans for various internal sponsors requests
- Assist in designing research questionnaires and moderator guides
- Work with sponsor team leaders to oversee the fieldwork initiative
- Interpret data, write reports and make actionable recommendations.
- Become knowledgeable at a technical level with Ping's solutions and capabilities