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Sr. Growth Marketing Manager - Digital



Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Tuesday, May 7, 2024

PhotoShelter is a leading Digital Asset Management (DAM) that helps marketing and creative teams manage their assets online. Nearly 2,000 brands rely on PhotoShelter to get their creative content to their audience, including Delta Airlines, the Boston Red Sox, the University of Florida, the Special Olympics, FreshDirect and more.

As the Sr. Growth Marketing Manager - Digital you will be responsible for developing and executing digital marketing strategies to help us accelerate our growth. You will oversee various digital marketing channels, optimize campaigns, and drive qualified leads to the sales team.

What we're looking for:

You should bring a proven track record of success in B2B SaaS digital marketing. Your areas of responsibility will include delivering on the following areas:

  • Own PhotoShelter’s digital strategy and assets, including the website, marketing automation system(s), ABM systems, etc.
  • Accelerate qualified lead generation by implementing effective marketing programs and campaigns to reach our ideal customers
  • Oversee and optimize performance marketing campaigns across various digital channels, including paid search, display advertising, social media advertising, email marketing, content marketing, webinars and SEO
  • Monitor, analyze, and report on key performance metrics to track campaign effectiveness, identify areas for improvement, and make data-driven decisions
  • Utilize marketing automation tools and CRM systems to streamline processes, segment audiences, and drive personalized marketing campaigns
  • Collaborate with the content and creative teams to develop compelling digital content, landing pages, and ad creatives that drive engagement and conversion
  • Manage agencies and external vendors as needed
  • Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing return on investment
  • Conduct market research and competitor analysis to identify opportunities, monitor industry trends, and make strategic recommendations
  • Manage an attribution process for leads
  • Work closely with the business development and sales teams to align marketing efforts with lead generation goals and optimize the marketing-sales funnel
  • Manage the marketing database and use segmentation to implement effective campaigns