Head of Growth Marketing
Origin
ABOUT ORIGIN
Origin is reimagining wealth management by making it accessible and affordable to all. Today, money is the [#1] source of stress - more than jobs, health, and relationships combined. That stress is exacerbated in the current economic environment, which is presenting people with once-in-a-generation financial challenges. Origin is tackling this problem head on by expanding access to financial planning for those who have historically been boxed out due to high barriers to entry. Our product simplifies finances for individuals making it easy to manage spend and investments, get expert advice, and take action to hit financial goals.
We are a fast-paced startup in the series B round, led by repeat founders and backed by leading VC firms like Founders Fund, Felicis, and General Catalyst.
WHAT IS THIS ROLE'S MISSION
We are looking for an experienced Performance Marketing leader to join our team to help drive the next stage of user growth for Origin. As a Performance Marketing leader at Origin, you’ll be responsible for developing and executing marketing strategies that drive customer activation, engagement, and retention. This individual will define our paid marketing strategy and experimentation plan, bring to market creative strategies and incentives to fuel growth and engagement, and guide the paid marketing roadmap. Your work will help drive both B2B and B2C growth, specifically acquiring new DTC consumers and progressing leads down the funnel.
This is Performance Marketing leader will play a critical role in building out and scaling our performance marketing function, reporting directly to the VP of Marketing. You’ll work closely with marketing leadership as well as cross-functional teams including product, engineering, data science to ensure a seamless customer experience and bring to market new products and campaigns.
What you'll do
- Build Origin’s performance marketing and media framework - inclusive of channel plan, budget and investment framework
- Manage performance marketing campaigns to drive acquisition across DTC and B2B - with a heavier focus on meta and paid search
- Define core KPIs and work closely with DS and engineering on developing our martech stack and reporting
- Identify target customer segments and develop unique channel strategies to drive adoption across our offerings
- Drive marketing positioning insights through paid messaging & creative tests
- Create marketing attribution funnels from scratch to measure return on investment, customer value, retention, and other value metrics
- Manage B2B and DTC performance marketing agencies
WHAT WE CONSIDER AS A MUST-HAVE
- 7+ years of product Growth Marketing experience for a B2B SaaS organization and/or D2C brand
- Leads a culture of experimentation, learning, and a growth mindset.
- Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.
- Deep understanding of the market, applied technologies, and domain expertise in email, push notifications, SMS, and in-app messaging
- Comfortable with all aspects of Marketing Automation
- Deep understanding of how technology can drive growth and retention.
- The ideal candidate will have experience either working with data-driven solutions targeting marketing and product buyers: executives, managers, and users.
- Experience in B2B and B2C roles is considered a bonus.
AND AS A NICE-TO-HAVE
- BS or MS in computer science, engineering, or other technical degrees
- Have experience with acquisition demand generation and engagement and retention
WHAT WE OFFER | Same for all positions
- Financial Benefits:
- Generous base salary
- Meaningful equity package
- Retirement - 401k for USA-based Originals
- Healthcare and wellness programs:
- Healthcare
- Wellness stipend
- Mental wellness program
- Unlimited access to financial planning
- Life insurance for USA-based Originals
- Work-life balance:
- Unlimited PTO
- Remote-first culture/work from anywhere
- Flexible hours
- Paid Parental Leave
- Additional perks:
- Parenthood and fertility assistance
- Monthly co-working membership reimbursement
- English tutoring stipend for International Originals
- Build your home-office budget
- Pick your setup (Apple, Windows) and accessories
- Off-sites
ABOUT ORIGINALS
Fulfilling our mission is only possible with a diverse team that breathes for excellence and is hugely committed to making money simple for everyone, everywhere.
As a team, we are obsessed with delivering the best solution possible to our members through an elegant and self-guided experience. We know that building a product of this magnitude requires from us tons of creativity, autonomy, and flexibility to move fast and embrace uncertainties with ownership. This is who we daily pursue to be!
To embrace talented people like this and provide the necessary resources to achieve their best versions, we believe in the power of a healthy environment where each person is valued for who they are and have clear goals and expectations for the future they can build within the company. Each person here is seen as a key player in our team.
Our environment is diverse, with excellent people and equal opportunities. We believe in the power of the individuality and uniqueness of each of us to make our team even more powerful.
We are building an outstanding solution, and here is an invitation for you to become an Original and join us on this journey!