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Associate Manager - Influencer Marketing

OneCode

OneCode

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Marketing & Communications
Bengaluru, Karnataka, India
Posted on Sunday, February 11, 2024

At the core, we believe that people who are driven by passion are the ones who drive this world. We at ZET are a bunch of passionate people who are on a mission to make a difference in people’s lives. We are bringing fintech to the untapped Bharat of 500 million online users. We are building the largest network of trusted agents via a platform that connects consumers to financial brands with the power of technology. Alongside providing a source of income to the largest unemployed sector.

Building for the next billion users, we are determined to expand the reach of fintech to Bharat. Employing millions of agents across tier 2, 3 & 4 cities of India, our app acts as a platform that helps digital-first fintech brands reach the users in the untapped parts. Raising $13M in our series A funding in March 2022, we are proud to be backed by General Catalyst, Nexus, Sequoia Surge, Waterbridge and other leading Angel Investors. Starting with only two in 2019, we are now a workforce of high spirited people diligently striving to enable fintech for Bharat.

Problems we are solving

  • Lack of awareness - Consumers are unaware of the best financial solutions in the market.
  • No proper medium - Fintech brands find it difficult to reach out to the right consumers in tier 2,3 & 4 cities.
  • Trust deficit - Unlike an urban user, consumers from rural areas lack trust in modern fintech services & products.

The rise of ZET

  • April 2019, Founded by Manish Shara & Yash Desai
  • August, 2020, Raised Seed Funding led by Waterbridge Ventures
  • July 2021, Raised $5 M led by Sequoia’s Surge, Nexus Venture Partners & renowned Angel investors.
  • March 2022, Raised $13M in Series A round led by General Catalyst & renowned Angel investors.
  • July 2022, Onboarded Lokesh Agarwal (Ex.Facebook,Amazon) as CTO

Angel Investors who trust our mission

  • Kunal Shah - Co Founder, CRED
  • Kalyan Krishnamurthy- CEO Flipkart
  • Harshil Mathur - Co Founder, Razorpay
  • Vidit Aatrey - Founder & CEO, Meesho
  • Sujeet Kumar - Co Founder, Udaan
  • Lalit Keshre - CEO, GROWW
  • Gaurav Munjal - Co-founder & CEO, Unacademy
  • Aakrit Vaish - Co-founder & CEO, Haptik
  • Jitendra Gupta - Founder, Jupiter
  • Amrish Rau - CEO PineLabs
  • Gokul Rajaram - Product & Business, Doordash

Why ZET

  • High-end Technology
  • Make in India
  • Accelerated Growth
  • Build for next Billion users
  • Fast pace & Innovation
  • Opportunity to Thrive

Job role - Associate Manager - Influencer Marketing

Are you fluent in Instagram's language and a skilled negotiator with influencers? If so, we're on the lookout for an Influencer Whisperer to play a crucial role in expanding our brand's digital presence through strategic engagement with social media influencers, primarily on platforms like Instagram, YouTube, and LinkedIn. Success in this position relies on strong negotiation skills and a deep understanding of current social media trends.

Role & Responsibilities:

  • Influencer Identification:
  • Conduct thorough research to pinpoint potential influencers aligned with our brand and target audience.
  • Analyse influencer metrics, engagement rates, and audience demographics to ensure they align with our marketing objectives.
  • Outreach and Relationship Building:
  • Initiate and maintain effective communication with influencers through various channels, including email, direct messages, and various social media platforms.
  • Cultivate and nurture relationships with influencers to establish long-lasting partnerships.
  • Campaign Coordination:
  • Collaborate closely with the marketing team to craft compelling campaigns and promotional strategies tailored to influencers.
  • Provide influencers with the necessary information, guidelines, and materials for effectively promoting our products.
  • Negotiation and Agreement:
  • Negotiate terms, content creation requirements, compensation, and campaign timelines with influencers.
  • Ensure agreements are transparent, mutually beneficial, and aligned with the brand's values and messaging.
  • Performance Tracking:
  • Monitor and analyse the performance of influencer campaigns, offering insights and recommendations for ongoing improvement.
  • Keep a close eye on crucial performance indicators (KPIs) like reach, engagement, and conversion rates to gauge the overall success of the campaign.
  • Budget Management:
  • Operate within allocated budgets, optimising spending to maximise the impact of influencer marketing efforts and increase the ROI
  • Offer consistent updates on the utilisation of the budget and performance metrics.

Desired Skills & Expertise:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3-4 years of experience in influencer marketing.
  • Profound understanding of social media platforms, especially Instagram, YouTube, and LinkedIn.
  • Exceptional communication and negotiation skills.
  • Able to be creative and has strategic thinking to craft compelling influencer campaigns.
  • Familiarity with social media analytics tools and data-driven decision-making.

This job is no longer accepting applications

See open jobs at OneCode.