About Us

Onebrief is a revolutionary platform for military staff workflows and operational planning. The software is designed to enable smarter, real-time decisions. With unparalleled collaboration features, AI-enhanced tools, and customizable workflows, Onebrief makes staffs superhuman. The expanding roster of customers includes COCOMs and Service Components worldwide.

Founded in 2017 by a group of experienced planners, today, Onebrief’s workforce of 120+ spans veterans from all forces and global organizations, and technologists from leading-edge software giants. Onebrief’s growth is exemplary, having raised $53M+ and counting from leading venture investors.

About You

We are looking for a highly motivated Product Marketing Manager to join our growing team in the defense technology industry. This role will be responsible for defining and executing go-to-market strategies, positioning, and messaging for our products, ensuring alignment with market needs and company objectives. The ideal candidate has 5-7 years of experience in product marketing or a related field, with a proven track record in crafting compelling product narratives and supporting sales enablement. While experience in the defense tech industry is a plus, it is not a requirement. This role requires strong analytical abilities, excellent communication skills, and a passion for technology and innovation.

• Requirements:
• Experience: 5-7 years of experience in product marketing, with a focus on B2B technology or a related field. Experience in defense tech, aerospace, cybersecurity, or a government-oriented market is preferred but not required.
• Skills: Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies.
• Analytical Ability: Ability to gather and interpret market data, transforming insights into actionable strategies.
• Collaboration: Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills.
• Technical Understanding: Ability to grasp complex technologies and translate them into compelling marketing narratives.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
  
  
  

Preferred Qualifications:

• Experience in a technical or government-related industry is a plus.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and analytics tools.
• Experience with account-based marketing (ABM) and demand generation.
• Experience with content creation platforms
• Experience embedded with Product teams

• You’re well-connected in the creative community. You have a deep bench of creative contacts from agencies, vendors & freelancers, who could help you prepare a campaign in many kinds of media — LinkedIn, industry publications, video, events, billboards, etc
• You’re intense about our mission. It’s a core part of who you are
• You’re ambitious. We’re getting bigger. You should too
  
  
  

About The Job

• Market Research and Analysis:
• Conduct ongoing market research and competitive analysis to understand industry trends, customer needs, and market gaps.
• Leverage insights to inform product positioning, messaging, and go-to-market strategies.
• Act as the voice of the customer, championing their needs within product development and marketing teams.
• Product Positioning and Messaging:
• Develop clear, compelling positioning and messaging for our product suite, tailored to target personas and segments within the defense tech market.
• Collaborate with product management and sales to define product value propositions and differentiation points.
• Ensure consistency and alignment in product messaging across all marketing channels.
• Go-to-Market Strategy and Launch Management:
• Define and execute go-to-market (GTM) strategies for new product launches and feature updates, ensuring timely and successful launches.
• Partner with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and campaigns.
• Develop and manage launch plans, tracking and reporting on key milestones and outcomes.
• Sales Enablement:
• Create and maintain sales enablement materials, including product decks, battle cards, customer case studies, and FAQs, to support the sales team in driving revenue.
• Train the sales team on product positioning, value propositions, and messaging, ensuring they can effectively communicate product benefits to prospects and customers.
• Serve as a key liaison between marketing and sales, addressing feedback and refining materials as needed.
• Content and Campaign Development:
• Collaborate with content, digital, and demand generation teams to create marketing collateral, including whitepapers, webinars, blog posts, and other materials that drive product awareness and engagement.
• Support demand generation and ABM initiatives by providing product-focused insights and content, helping to tailor campaigns to specific audiences.
• Identify and develop content that speaks to different stages of the customer journey, supporting lead nurturing and customer retention efforts.
• Performance Analysis and Reporting:
• Track and measure the effectiveness of product marketing initiatives, providing insights and recommendations for optimization.
• Monitor key performance indicators (KPIs) related to product adoption, customer engagement, and sales impact.